✓ Award-Verified Design-Led Brand Italia Grande Brand
Florian Seidl
- ✓ Winner of 21 A' Design Awards.
- ✓ Very Professional in Elettrodomestico Design.
- ✓ Highly Creative, Very Diligent and Super Innovative.
Ranked #4 worldwide and #1 in Italia.
World Design Ratings: Gran Maestro Superiore.
Platino 7 Oro 5 Argento 5 Bronzo 3 Ferro 1
About Florian Seidl
Florian Seidl is an Austrian design leader based in Turin, Italy, with over 20 years of experience spanning automotive exterior design and corporate design leadership. Since 2015, he has led Lavazza Group's corporate design function, built from scratch into a team recognized with more than 90 international design awards. Before Lavazza, he spent almost eight years as a senior exterior designer at Fiat's Centro Stile, contributing to the Fiat 500 model range. Earlier in his career, he worked on KTM motorcycle projects while at Kiska, a major Austrian design agency. Always with a strong feeling for brand identity and the bigger picture beyond the project as a mere product.
