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Milk Easy Plus Montalatte by Florian Seidl
Milk Easy Plus Montalatte by Florian Seidl
Milk Easy Plus Montalatte by Florian Seidl
Milk Easy Plus Montalatte by Florian Seidl
Milk Easy Plus Montalatte by Florian Seidl

Argento Elettrodomestico · 2026

Milk Easy Plus Montalatte

by Florian Seidl

  • A' Design Award d'Argento 2026 in Elettrodomestico
  • CLIENT: Lavazza
  • Estimated Number of Design Views: 49,210
  • Verification code BB86974ADB · Verify this award
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Colors

About Milk Easy Plus Montalatte

Milk Easy Plus è un montalatte premium progettato da Lavazza per offrire un autentico cappuccino italiano a casa, caratterizzato da una forma conica compatta e un'interfaccia intuitiva ispirata alla macchina Tabli. Consente la schiumatura sia a caldo che a freddo, con un coperchio trasparente per monitorare il processo e una facile pulizia. Il prodotto si distingue per la semplicità d'uso, il design audace e l'impiego di plastiche riciclate post-consumo, mantenendo al contempo elevati standard estetici e qualitativi.

About the A' Design Award d'Argento

Milk Easy Plus Montalatte ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Milk Easy Plus Montalatte sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Milk Easy Plus Montalatte è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.

Press Kit

Unique Properties
This elegant frother was specifically designed to complete the Lavazza product range. It is both practical and simple to use. A few simple gestures to prepare a wide range of milk based beverages and it also works perfectly with plant based milk. With the touch of a button, you can switch between the different preparations. Hot milk, foamed milk, hot and cold cappuccino. The magnetic whisk is easy to remove and wash. The coated vessel can be rinsed and cleaned easily too.
Dimensions & Packaging
Dimensions: 110mm / 110mm / 210 mm
Weight: 1kg
Power 460W, Voltage 220-240, Frequency 50-60 Hz
Minimum milk capacity 90 ml, Maximum milk capacity 180 ml
Removable parts are dishwasher safe.
It comes nicely boxed in a recycled cardboard box along with a Quick Start Guide and a more detailed instruction booklet.
Tags
Lavazza, coffee, espresso, cappuccino, latte, milk, frother, recycled plastic
Production Technology
main shell: injection moulded plastic (ABS)
coated milk container,
logo: pad printed
feet, UI, lid gasket: silicone rubber
Design Challenge
Milk Easy Plus has just been launched and is replacing a very successful product. The biggest challenges were a tight development process and conflicting requirements with regards to the volume of the internal milk container and the overall diameter.
Research
Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration
The product was designed inhouse and is the second generation of the successful Milk Easy frother. The design of the compact, elegant shape is a natural evolution of Lavazzas form language and makes sure the product is in line with other important new products like the new Tabli product range. The Design is characterized by its classical appearance and simple operability.
Project Duration
The project was designed in Turin, Italy. The complete product development from initial concept to final product took about 18 months.
Operation Flow
Milk Easy Plus has a small footprint and will fit almost everywhere. The product is incredibly easy and intuitive to use. Just insert the magnetic whisk and add milk to the desired level. Place the frother on its base, close the transparent lid to avoid splashes. By pressing the button, you can switch between the different preparations. After a quick frothing cycle, the frother will beep twice and you can simply pour the frothed milk to enjoy a delicious cappuccino or latte. Enjoy!
Patents
Design patent/registered design
Image Credits
Lavazza

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