Lavazza Elogy Barista Funzione Primaria: Macchina da Caffè by Florian Seidl

Oro Elettrodomestico · 2026

Lavazza Elogy Barista Funzione Primaria: Macchina da Caffè

by Florian Seidl

A' Design Award d'Oro 2026 in Elettrodomestico
CLIENT: Lavazza
Estimated Number of Design Views: 43,109
Verification code 6DCA9B913F · Verify this award

Visit Site View at A' Design Award Press Release

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About Lavazza Elogy Barista Funzione Primaria: Macchina da Caffè

Testo del Libro: Elogy Barista è un sistema multibevanda progettato per offrire la cultura del caffè italiano a casa, dall'espresso al cappuccino, dal latte macchiato alla cioccolata calda. Il design si basa sul consolidato linguaggio formale di Lavazza in questo segmento, con un carattere leggermente più serio e professionale pur mantenendo un'identità riconoscibilmente italiana nelle superfici, nei dettagli e nelle finiture. È un design moderno e ricco di personalità che porta la cultura del caffè italiano in ogni casa.

About the A' Design Award d'Oro

Lavazza Elogy Barista Funzione Primaria: Macchina da Caffè ha vinto l'A' Design Award d'Oro, un riconoscimento immensamente prestigioso conferito a design di primissima qualità, meravigliosi e straordinari. I vincitori d'Oro sono creazioni estremamente innovative, visionarie e di un fascino abbagliante che riflettono il genio, la saggezza e l'abilità dei loro designer. Ci si aspetta che Lavazza Elogy Barista Funzione Primaria: Macchina da Caffè sia un'invenzione molto elogiata, all'avanguardia e monumentale che offre un valore senza precedenti. Questo design vincitore dell'A' Design Award d'Oro è un progetto spettacolare e rispettato che giova grandemente ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Lavazza Elogy Barista Funzione Primaria: Macchina da Caffè crea intensi sentimenti di desiderio, risveglia la passione, incoraggia la creatività e ci affascina.

Press Kit

Unique Properties: The wide range of recipes available at the touch of a finger is an important feature in the single serve market. All these preparations are possible thanks to a unique brewing technology and patented milk frothing system. With True Capp, it is also possible to prepare a cappuccino or latte macchiato directly in the ceramic cup. Another important aspect is the possibility to brew two coffees simultaneously with the special spout. Elogy Barista offers authentic Italian coffee culture.
Dimensions & Packaging: Dimensions: 163mm / 315mm / 422mm
Weight: 5,4kg
Power 1500W, Voltage 220-240, Frequency 50-60 Hz
Removable parts are dishwasher safe
It comes nicely boxed in a recycled cardboard along with a Quick Start Guide and a more detailed instruction booklet.
Tags: Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother, touch interface, reconditioning, recycled plastic
Production Technology: main shell, cup rest: injection moulded plastic (ABS)
water tank: injection moulded plastic (SAN)
grid: stainless steel
UI: touch, IMD
feet: silicone rubber
Design Challenge: Elogy Barista is replacing a successful product with a new and dynamic design and a tight development process. New features and special attention to environmental impact and energy consumption were important. Repairability and the possibility of regenerating the product were also very important aspects.
Research: Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration: The design builds on Lavazza's established form language and provides a vision for the future. Designed with love in Italy Elogy Barista celebrates its Mediterranean identity with attention to detail, colour and finishes. All of which were carefully chosen to reflect the professional soul of the appliance. Surfaces and volumes are precisely controlled with a strong and stable main body. The wrap around shell is characterised by dynamic lines and Lavazza logos on the sides.
Project Duration: The project was designed in Turin, Italy. The complete product development from initial concept to final product took about two and a half years.
Operation Flow: The machine is easy to use and comes with a patented milk frothing system and a dedicated milk jug. The cup rest has a stainless steel grid and can be adjusted easily, placing small cups closer to the spout. This reduces splashes and benefits coffee temperature and crema. The water tank is easily accessible and is treated as a separate, transparent volume. The touch sensitive user interface guarantees a smooth user experience.
Patents: design patent/registered design
patented milk frothing system
Image Credits: Lavazza