Lavazza MilkUp Il Montalatte by Florian Seidl

Argento Elettrodomestico · 2021

Lavazza MilkUp Il Montalatte

by Florian Seidl

A' Design Award d'Argento 2021 in Elettrodomestico
CLIENT: Lavazza
Estimated Number of Design Views: 40,091
Verification code 0A27A1F1AD · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Lavazza MilkUp Il Montalatte

MilkUp ti permette di gustare l'autentico cappuccino italiano a casa. Preparazione silenziosa ed efficiente di diverse ricette utilizzando l'induzione magnetica. Il design elegante è composto da elementi audaci, colorati e semplici con superfici e materiali di alta qualità. Il display retroilluminato "stop and go" Il pulsante è enfatizzato visivamente da un anello colorato. La caraffa è realizzata in Inox e non ha parti mobili interne. È facile da pulire a mano o in lavastoviglie. Ha segni chiari per i livelli minimo e massimo all'interno e una maniglia ergonomica. La frusta ha un'area dedicata per riporre gli oggetti sulla parte superiore del coperchio.

About the A' Design Award d'Argento

Lavazza MilkUp Il Montalatte ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Lavazza MilkUp Il Montalatte sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Lavazza MilkUp Il Montalatte è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.

Press Kit

Unique Properties: MilkUp lets you enjoy authentic Italian cappuccino at home. Quietly and efficiently preparing different recipes using magnetic induction.
The backlit stop&go button is emphasized visually by a coloured ring. The jug is made from brushed INOX and has no internal moving parts. This makes it easy to clean by hand or in the dishwasher. It has clear marks for minimum and maximum levels on the inside and an ergonomic handle. The whisk has a dedicated storage area on top of the lid.
Dimensions & Packaging: Dimensions: 205mm / 130mm / 230mm
Weight: 0,9kg
Minimum milk capacity 60 ml
Maximum capacity for milk frothing 120 ml
Maximum capacity for milk heating 180 ml
Removable parts are dishwasher safe
Power 500 W
Voltage 220-240
Frequency 50-60 Hz

It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet.
Tags: Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother
Production Technology: main shell: plastic (ABS), textured and glossy finishing.
logo: pad printed
jug: brushed stainless steel
silicone rubber feet
Design Challenge: Extremely short development time.
Research: Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration: The product was designed in-house as an integral part of the Lavazza A MODO MIO product line. The elegant design is composed of bold, colourful, and simple elements with high-quality surfacing and materials. The external shell has a prominent colour split that lowers the perceived height of the product. Rear ventilation slots integrate a horizontal theme that can be found on many Lavazza products. The modern look and adds a special touch to any kitchen.
Project Duration: The project was designed in Turin, Italy. The complete product development process took about 10 months.
Operation Flow: MilkUp is designed for a simple and intuitive user interaction. To use the frother simply insert the whisk in the center of the jug. Then add the milk so that it at least covers the minimum mark. Place the jug in the base unit and close the lid to avoid any splashes. Now press the button on the front of the base to start frothing. If you want to froth milk without heating it then you can press and hold the button for three seconds. The frothing cycle takes about a minute and a half after which it will stop automatically and sound two beeps. After that simply pour the frothed milk for a truly delicious cappuccino or latte.
Image Credits: Lavazza