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Lavazza Tiny Eco La Macchina Per Caffè Espresso by Florian Seidl
Lavazza Tiny Eco La Macchina Per Caffè Espresso by Florian Seidl
Lavazza Tiny Eco La Macchina Per Caffè Espresso by Florian Seidl
Lavazza Tiny Eco La Macchina Per Caffè Espresso by Florian Seidl
Lavazza Tiny Eco La Macchina Per Caffè Espresso by Florian Seidl

Oro Elettrodomestico · 2023

Lavazza Tiny Eco La Macchina Per Caffè Espresso

by Florian Seidl

  • A' Design Award d'Oro 2023 in Elettrodomestico
  • CLIENT: Lavazza
  • Estimated Number of Design Views: 84,318
  • Verification code ADB89C2FF9 · Verify this award
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Colors

About Lavazza Tiny Eco La Macchina Per Caffè Espresso

Lavazza continua il suo impegno verso la sostenibilità lanciando Tiny Eco, la prima macchina da caffè realizzata con plastica riciclata e capsule di caffè compostabili. La valutazione complessiva del ciclo di vita, il consumo energetico e il livello di rumore sono stati aspetti importanti nel processo di sviluppo del prodotto. Progettato con tanto amore in Italia, celebra la sua identità mediterranea con attenzione ai dettagli, ai colori e alle finiture. La forma è composta da volumi che si intersecano per ridurre la massa visiva. È semplice e facile da usare. Un solo tocco e pochi secondi. Godere!

About the A' Design Award d'Oro

Lavazza Tiny Eco La Macchina Per Caffè Espresso ha vinto l'A' Design Award d'Oro, un riconoscimento immensamente prestigioso conferito a design di primissima qualità, meravigliosi e straordinari. I vincitori d'Oro sono creazioni estremamente innovative, visionarie e di un fascino abbagliante che riflettono il genio, la saggezza e l'abilità dei loro designer. Ci si aspetta che Lavazza Tiny Eco La Macchina Per Caffè Espresso sia un'invenzione molto elogiata, all'avanguardia e monumentale che offre un valore senza precedenti. Questo design vincitore dell'A' Design Award d'Oro è un progetto spettacolare e rispettato che giova grandemente ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Lavazza Tiny Eco La Macchina Per Caffè Espresso crea intensi sentimenti di desiderio, risveglia la passione, incoraggia la creatività e ci affascina.

Press Kit

Unique Properties
Lavazza continues its commitment to sustainability by launching its first machine made from recycled plastic. Tiny Eco is part of A Modo Mio, a system offering compostable caps. Life cycle assessment, energy consumption, and noise level were important in the development process. Designed with love by Lavazza in Italy it celebrates its Mediterranean identity with attention to detail, colour and finishes. All surfaces and details are precisely controlled to achieve a coherent design.
Dimensions & Packaging
Dimensions 139mm x 260mm x 270mm
Weight 2,7kg
Power 1450W, Voltage 220-240, Frequency 50-60 Hz
Energy Efficiency Rating A PLUS
Removable parts are dishwasher safe.
It comes nicely boxed in a recycled cardboard along with a Quick Start Guide and a more detailed instruction booklet.
Tags
Lavazza, coffee, espresso, recycled plastic, sustainable packaging
Production Technology
main shell, cup rest: injection moulded plastic (ABS), finishing textured/glossy, use of recycled plastic up to 61% (depending on colour)
water tank: injection moulded plastic (SAN)
logo: pad printed
feet, UI: silicone rubber
Design Challenge
Tiny Eco has just been launched and is replacing a successful product. It is the smallest member of the A Modo Mio range. It is the baby of the family and an entry level product. Easily accessible and priced competitively. But definitely not cheap. The design has a lot of personality, is well executed, and builds on the existing Lavazza form language. It manages the use of recycled plastic while maintaining the same high standard for aesthetics and perceived quality.
Research
Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration
Tiny Eco has a compact footprint and is easy to read and use. The overall shape is well structured and separated into two intersecting volumes to reduce visual mass and evoke a sense of stability and purpose. While the elegant, sinuous front is colourful the rear remains black supporting the easily accessible water tank and showing glossy Lavazza logos on the sides. The frontal pattern repeats the typical horizontal theme present on Lavazza products.
Project Duration
The project was designed in Turin, Italy. The complete product development from initial concept to final product took about two years.
Operation Flow
Lavazza Tiny Eco is simple and easy to set up and use. The transparent water tank is giving immediate visual feedback, so you will know when to refill. The cup rest can be removed for tall cups and smaller cups remain closer to the spout. This reduces splashes and benefits coffee temperature and crema. The backlit Stop and Go button, emphasized visually by its shape, is placed prominently on top and lets you choose how much coffee you want. Only a few seconds and just one touch. Enjoy!
Patents
design patent/registered design
Image Credits
Lavazza

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