Silver Event and Happening Design · 2024
Centrestage 2022 Event Organiser Space
by Dury Chin
- A' Design Award 2024 Silver Winner in Event and Happening Design
- Awarded April 15, 2024
- CLIENT: Hong Kong Trade Development Council
- Estimated Number of Design Views: 291,379
- Verification code F2E7E7BAFC · Verify this award
About Centrestage 2022 Event Organiser Space
Centrestage 2022 is an introductory space designed for a fashion event in Hong Kong. The space measures 15 metres wide, 36 metres long and 7 metres high, and forms part of an exhibition of 6665 square metres. Two layers of circular LED screens are suspended above a spherical screen, creating an area for photographs. A curved LED wall at the entrance shows motion graphics. Interactive columns and a large LED wall support presentations. The area is also used for receptions and fashion shows. Walls are built from reusable aluminium frames, and biodegradable carpet is used.
The remarkable achievement of this experiential environment, created by an accomplished design team, demonstrates the sophisticated integration of chromatic exuberance with functional spatial organization that characterizes the most accomplished contemporary event design, positioning itself within the lineage of immersive installation practices that emerged from the intersection of theatrical scenography, retail experience design, and digital art environments, the work appears to engage with several significant visual traditions simultaneously, drawing upon the geometric pattern vocabulary of 1960s Op Art pioneers while incorporating the playful chromatic intensity associated with the Memphis Group's postmodern design revolution, and filtering these historical references through contemporary digital aesthetics including the nostalgic futurism of Vaporwave visual culture, the technical accomplishment evident in the precisely calibrated lighting scheme reveals sophisticated understanding of how colored illumination can transform architectural volumes into dynamic experiential zones, with the suspended LED installations functioning simultaneously as sculptural focal points, wayfinding landmarks, and atmospheric generators, the compositional strategy employs the suspended central element as an anchor around which subsidiary zones are organized, creating intuitive circulation pathways while maintaining visual coherence across what could otherwise become chaotic spatial complexity, thematically the environment celebrates the transformative potential of fashion and creative expression, positioning visitors within a space that itself embodies the bold self-presentation and artistic confidence central to the event's purpose, the iconographic program incorporates fashion imagery and typographic branding elements that reinforce institutional identity while contributing to the overall visual rhythm, viewers might consider how this environment transforms the conventional exhibition hall typology into something approaching total artwork, where every surface and sightline participates in constructing an atmosphere of creative possibility and joyful visual abundance.
Press Kit
- Unique Properties
- The annual event Centrestage consists of 6665 m2 exhibition space, asked for a multifunctional introductory space design to uplift the overall ambiance of the show. The space was used for opening receptions, fashion presentations as well as an introductory experience area in default mode.
- Dimensions & Packaging
- Outside the Hall entry sits a 6mW. x 3.5mH. Naked eyes curved LED screen, to create an incredible 3-dimensional image. The walls are cladded with color perforated sheet and LED tubes with LED running sign. When inside the hall, 15mW. x 36mL. x 7mH. Introductory space with 2 layers of circular LED screens with a diameter of 5.5m and 4m are suspended in the middle space, which related to a 1.5mDia. spherical screen on the semi-glossy platform on the ground. Also, 3 sets of the interactive game column in 2.4mDia. were placed in this experience space, a 1.5mW x 2.5mH. curved LED screen with sensor were hired. At the rear wall, an attractive video is adopted in the 16mW x 5mH. LED Wall followed by LED neon lit hanging TV deco completed the journey.
- Tags
- CENTRESTAGE, Hong Kong, Fashion Event, Inclusion and Diversity, Introductory Space, HKTDC, Exhibition Design, Multifunctional
- Production Technology
- Due to the tight 3-day set up, all items were prefabricated and tested off site prior to being reassembled onsite. These includes the Naked eyes LED wall, 2 layers of hanging circular LED screens with sphere Led ball. All the walls were made from reusable aluminium structural frames covered with perforated sheet and color panel with LED lighting tube deco finish. And The interactive game columns, which is covered with mirror finish, Led running sign and LED screens were hired. To be more sustainable in the overall production biodegradable carpets was used.
- Design Challenge
- The biggest challenge was translating the Inclusion and Diversity with Metaverse concept into a spatial design. Through research to create a virtual fashion show and installation within the metaverse. Design a series of stunning outfits using 3D software and showcase them on audience. And use sound effects, interactive elements, and special lighting to create an unforgettable experience for visitor. Moreover, the spatial experience design was completed by a series of bespoke videos content highlighting various fashion inspiration.
- Project Duration
- The duration for the project took 3 months from initial briefing to onsite completion. It was launched on the 9th of September 2022 and ran for 3 days. Centrestage was located at the Hong Kong Conference and Exhibition Centre HKCEC in Wan Chai, Hong Kong.
- Operation Flow
- The first impression of the Inclusion and Diversity concept starts with motion graphic on a large Naked eyes curved LED outside the concourse entry. After that we will enter the world of the Metaverse. The simulated images wearing different clothes through VR allows the experience to be even more authentic. And the 2 layers of circular LED screens with a spherical screen create a selfie-taking holding area. The next of the introductory space featuring a set of playful seating and supersize lettering of Centrestage as a backdrop, and a large LED screen corner is an audio-visual spatial experience in default mode, otherwise it can be hired out for open receptions, fashion branding lectures. The next section is the multi-functional area Miniverse, a large projection screen and 4 sets suspended TVs will show the mini fashion parades branding and the event presentations. Moreover, we also
create a AR experience area, which is cooperate with Microsoft, a large curved LED screen 0to brought the visitors to a whole new experience of looking at the presence and visioning on the Metaverse. - Research
- The Inclusion and Diversity showcases fashion brands and designs from around the world that represent different concepts, styles, cultures, races, age groups and genders. Echoing the global trend to embrace and reconcile differences, the show strives to break the stereotypes by exposing viewers to various perceptions of aesthetics.
A celebration of efforts and creativity to address the needs of socially and culturally diverse communities, the three-day spectacle seeks to promote discussion on inclusive design practices that will bring about meaningful changes in the industry and beyond. - Inspiration
- Centrestage is a premium event for discovering Asia’s latest upcoming fashion brands. Under its central theme, Inclusion and Diversity, with an emphasis on authentic self-expression, projecting a common goal of enabling visitors to express their bold imagination through beauty and aesthetics.
- Image Credits
- Hong Kong Trade Development Council
Colors of Centrestage 2022 Event Organiser Space
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