Gold Event and Happening Design · 2026
Mai Meng 35th Anniversary Concert Tour
by Katie Tai and Ciang Fan - OCT Ent.
- A' Design Award 2026 Gold Winner in Event and Happening Design
- Awarded April 15, 2026
- CLIENT: OCT Entertainment Co., Ltd.
- Estimated Number of Design Views: 45,516
- Verification code 4C116ED109 · Verify this award
About Mai Meng 35th Anniversary Concert Tour
Mai Meng, titled Treasure The Moment, is a concert tour that marks thirty-five years of a Mandopop career. The tour combines reimagined classic songs with a minimalist stage design. Modular, movable and transparent LED panels carry high-resolution visuals matched to the mood of each song. Lighting is synchronized with the tempo of the music, and sound is adjusted to each venue. City specific songs, a live sing-along and hidden handwritten letters invite the audience to take part. The tour is intended to connect longtime listeners with younger audiences.
Katie Tai's Mai Meng 35th Anniversary Concert Tour represents a distinguished achievement in contemporary event design, synthesizing digital scenography with live performance to create an environment that transcends conventional concert staging. The production demonstrates sophisticated understanding of how visual spectacle can amplify musical experience, employing a massive LED installation that transforms the venue into an otherworldly domain where painted skies suggest infinite possibility and transcendent escape from quotidian reality. The designer's choice to render clouds with painterly softness rather than photographic precision suggests intentional evocation of Romantic landscape traditions, where nature served as vehicle for emotional and spiritual contemplation. Technical accomplishment manifests in the seamless integration of digital imagery, theatrical lighting, and atmospheric effects, the fog creating tangible atmosphere that mediates between the two-dimensional screen illusion and the three-dimensional performance space. The compositional decision to position the performer centrally and elevated, clothed in radiant white against the celestial backdrop, invokes iconographic traditions of apotheosis and divine revelation, transforming the musical artist into a figure of almost sacred significance for the assembled congregation of devoted audience members. The triptych arrangement of screens perhaps references altarpiece traditions, the central panel commanding greatest attention while flanking elements provide supporting visual context. The anniversary celebration theme finds expression in the triumphant, aspirational visual vocabulary, suggesting both retrospective honor and forward-looking hope. Viewers might contemplate how contemporary entertainment design continues traditions of transformative spectacle, creating temporary sacred spaces where collective experience transcends individual existence.
Press Kit
- Unique Properties
- Treasure The Moment is one of the most heartfelt Mandopop events in 2025. Conceived and collectively produced by legendary artist Mai Meng, the concert blends reimagined classics, immersive stage design, and poetic visuals to awaken generational memories and move new audiences alike.
Centering on themes of companionship and nostalgia, it traces a 35 year musical journey of Mai Meng, transforming the performance into a shared emotional experience, a timeless tribute to love, memory, and the power of music. - Dimensions & Packaging
- Core touring team: ~50 people covering staging, audio, lighting, video, artist & logistics. Main stage: approx. W24,000–26,000 mm × D15,000–18,000 mm. LED screens: 200 m², using P3 high-resolution irregular modules. Audio: dual side line arrays (12–16 units each), with subwoofers front and below stage. Lighting: 300–400 moving lights including beams, spots, washes, and lasers.
- Tags
- Mai Meng, 35th anniversary, concert tour, stage design, Event
- Production Technology
- We adopted a poetic minimalism concept, merging 90s nostalgia with modern stage tech. Using fan research, mood mapping, and lyrical analysis, we designed visuals with modular, movable, transparent LED panels and high-resolution simulated 3D effects to reflect each song’s mood. Lighting synced to BPM and emotion, while sound was venue-tailored. Cloud-based coordination enabled consistency across cities, ensuring each performance felt immersive and emotionally true.
- Design Challenge
- Balancing classic charm with creative innovation was key. We kept the essence of Mai Meng’s songs while using minimalist staging and new arrangements to evoke freshness without losing authenticity. To connect with Gen Z, we collaborated with fan communities, used short videos, and influencer marketing to reframe her image—from “parents’ idol” to a warm, relatable voice. Touring across diverse cities, we adapted technical plans and rehearsals for each venue, ensuring every show delivered consistent quality and emotional resonance.
- Project Duration
- The project began in mid-May 2025 in Foshan, China. It is currently touring through Beijing and Shanghai, with plans to expand to many more cities in the near future.
- Operation Flow
- We created heartfelt interactions to make each show unforgettable. Fans receive a collectible city-specific stamp, and each stop features two exclusive songs specifically picked by the artist for the city. A live sing-along invites shared emotion, while handwritten artist letters are hidden under random seats for the audience to find. In a special segment, fans get to pick a song and may share their personal story, turning the stage into a space for connection, surprise, and meaningful memories.
- Research
- We conducted audience-focused research to balance nostalgia with innovation in Mai Meng’s 35th anniversary tour. The goal was to design a concert that resonates with longtime fans and younger generations. Using surveys, social media analysis, and streaming data, we gathered insights from over 1000 participants. The research shaped song selection, stage design, and marketing strategies, successfully increasing cross-generational appeal and revitalizing a classic icon for today’s audiences.
- Inspiration
- The core concept of this concert tour is returning to the Age of Innocence Through Music. The concert title, Treasure The Moment, in Mandarin, is inspired by poetic verse and symbolizes the gentle portrayal of love, memory, and time in the musical works of Mai Meng. Through the interplay of music and spatial design, we aim to guide the audience into a personal landscape of memories, evoking deep emotional resonance.
- Image Credits
- OCT Entertainment Co., Ltd.
- Patents
- Copyrights belong to OCT Entertainment Co., Ltd., 2025