Silver Graphics, Illustration and Visual Communication Design · 2022
Archadia Brand Identity
- A' Design Award 2022 Silver Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2022
- CLIENT: Archos S.r.l.
- Estimated Number of Design Views: 40,545
- Verification code 7ED56587A9 · Verify this award
About Archadia Brand Identity
Archadia is a brand identity created for a higher education school of architecture based in Venice, Italy. The symbol is a stylized letter A, split into two solid volumes to suggest both stability and movement. The letter A stands for the brand name and also for academy, architecture and abitare, the Italian word for living. The form is built from an equilateral triangle inscribed in an isosceles triangle. The blue color reflects the institutional role of the school and the water of the Venice lagoon. The vector logo works on light and dark backgrounds.
Archadia Brand Identity by Cristian Carrara exemplifies the refined intersection of geometric abstraction and architectural sensibility that characterizes distinguished contemporary visual identity design for educational institutions. The work emerges from a tradition of rationalist graphic design where clarity of form serves as both aesthetic principle and communicative strategy, positioning the academy within a lineage of modernist visual thinking that values precision, balance, and intellectual rigor. The logomark's composition of two ascending parallelograms creates a memorable symbol that simultaneously functions as letterform and architectural gesture, suggesting both structural ambition and upward momentum appropriate to an institution dedicated to nurturing future architects. Technical accomplishment manifests in the careful calibration of proportions, the relationship between symbol and typography achieving harmonious balance while maintaining distinct hierarchical zones that guide visual reading from mark to name to descriptor. The chromatic decision to present the identity against imagery of contemporary parametric architecture proves particularly astute, creating contextual resonance that reinforces brand positioning without requiring explicit explanation. The cool teal-blue palette evokes associations with precision, innovation, and professional gravitas while the photographic backdrop situates the academy within the discourse of contemporary architectural practice. Typographic choices demonstrate sensitivity to institutional voice, the primary wordmark possessing sufficient weight to command attention while secondary text recedes appropriately into supporting role. One might observe how the diagonal energies present in both the logomark geometry and the architectural background create visual rhyme, suggesting an institution where brand expression and disciplinary practice exist in thoughtful alignment. This identity system invites contemplation of how visual communication might embody educational values, asking viewers to consider what aspirations and capabilities an academy declares through its chosen visual language.
Press Kit
- Unique Properties
- ARCHADIA is the establishment of a European Higher Education School based in Venice, Italy, capable of acting as an active laboratory in the transition of the way of living on the planet towards sustainability. On this, the Archadia logo conveys the spirit of the mission starting from a stylized letter "A", split in two solid volumes, static but dynamic at the same time and understood both as the initial letter of the brand name, but also as Academy, Architecture, Abitare (Living) and Archos Studio creator and organizer of courses and masters.
- Dimensions & Packaging
- The logo was designed starting from an equilateral triangle and inscribed in isosceles triangle. The blue color recall the blue water and reflections of Venice lagoon, where Archadia headquarters are based.
- Tags
- Archadia, Logo, Brand Identity, Logo design, Archadia Academy, Archadia Brand Identity, Archadia logo, Cristian Carrara, Archos
- Production Technology
- The Archadia logo was produced with Adobe Illustrator CC 2021 and Adobe Photoshop CC 2021. The symbol concept was conceived with a technical drawing based on the geometric construction of an equilateral triangle and an isosceles triangle.
- Design Challenge
- The most difficult part in creating this logo was certainly to not fall into a banal or overly simplified forms, not being able to convey the spirit and the mission of the brand with the risk of plagiarism of a highly inflated form such as the letter "A", widely used in graphics and logos. After a careful investigation and research on the already existing forms recalling the letter A in the world of graphics and brand identities, we proceeded with the design and stylization of the A starting from a geometric construction and then personalizing it on the needs of the brand in a contemporary and captivating look.
- Project Duration
- The project was developed from February to March 2022 in Bergamo and was presented in Venice in March 2022.
- Operation Flow
- The vector logo is versatile and can be used in different ways, shapes and versions for brand identity needs. It can be used on light or dark backgrounds, only as a symbol, word-mark only or both with symbol and word-mark as complete logotype. In this regard, solutions have been devised for personalized gadgets, both for stationery products and clothing and textile products.
- Research
- Starting from the mission of Archadia, the logo conveys the spirit of stability but also of the dynamism of this architecture academy transmitting its identity, the strength and the will to go further. The versatility of use and the simplicity of the shape of this logo makes it immediately recognizable, both as an academic symbol and as an identity of a new way of approaching architectural design.
- Inspiration
- The inspiration came from the letter A of the name, but also from the words that generated it and that contain the mission of the school such as Architecture, Academy, Abitare (Living) and Archos, the architecture studio that deals with the management of masters and courses. A static but dynamic "A" at the same time transmitting stability and strength in a contemporary guise. The form starts from the elementary geometry of a triangle, the static form par excellence in architecture. The blue recalls its institutional role but also the colors of Venice lagoon, headquarters of the academy.
- Image Credits
- Image #1: Creator Cristian Carrara, 2022
Image #2: Creator Cristian Carrara, 2022
Image #3: Creator Cristian Carrara, 2022
Image #4: Creator Cristian Carrara, 2022
Image #5: Creator Cristian Carrara, 2022 - Patents
- © 2022 Cristian Carrara