Platinum Graphics, Illustration and Visual Communication Design · 2025
Culture to Technology Identity Placard
by Lei Wang
- A' Design Award 2025 Platinum Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2025
- CLIENT: Hefei High Tech Digital Technology Co., LTD.
- Estimated Number of Design Views: 1,488,394
- Verification code 4386702085 · Verify this award
About Culture to Technology Identity Placard
Culture to Technology Identity is a poster designed for display in bus stop light boxes. In the upper section, the Chinese character for Anhui is framed by the classic contours of Huizhou architecture, recalling the regional history and culture. The character gradually transforms into a circuit, ending in the four Chinese characters for Hefei High Tech. The poster measures 60 by 90 centimeters. The gradient blue tones are printed with spot color overprinting, and the circuit lines are coated with local UV varnish for a raised effect.
Lei Wang's Culture to Technology Identity Placard exemplifies the contemporary synthesis of heritage visual traditions with forward-looking technological aesthetics, positioning itself at the intersection of calligraphic art and digital communication design. The work engages with longstanding traditions of landscape representation through its atmospheric mountain vignettes, which employ the controlled ink diffusion and value gradation characteristic of classical scroll painting, while simultaneously embracing the precise geometric vocabulary of circuit architecture and information systems design. The designer demonstrates remarkable facility in translating the organic stroke dynamics of logographic characters into rationalized pathways that suggest electronic connectivity without abandoning the rhythmic vitality of brush-based traditions. This formal strategy achieves particular sophistication through its chromatic program, where the paired compositions establish dialogue through inverted tonal progressions while maintaining harmonic unity through shared hue family relationships within the blue-cyan spectrum. The mountain silhouettes function as cultural anchors, their misty atmospheric rendering evoking enduring associations with contemplative landscape appreciation and the relationship between humanity and natural environment, while the technological typography below suggests progressive transformation and innovation. The installation context, captured with an anonymous figure in motion, emphasizes the works civic function as environmental graphics within a contemporary development zone, where visual identity must simultaneously communicate regional cultural identity and aspirational technological advancement. The measured integration of these seemingly oppositional visual languages, the contemplative quietude of landscape tradition with the kinetic energy of digital systems, suggests a thoughtful meditation on cultural continuity through technological transformation. Viewers are invited to consider how heritage visual forms might evolve to express contemporary identity while maintaining meaningful connection to established aesthetic traditions.
Press Kit
- Unique Properties
- In the upper section, the Chinese character for Anhui is framed by the classic contours of Huizhou architecture, underlying the profound historical and cultural legacy. This character gradually transforms into a circuit, symbolizing technological advancement, culminating in the four Chinese characters for Hefei High Tech. This progression illustrates the shift from cultural imagery to technological representation, forming the visual centerpiece of the entire composition.
- Dimensions & Packaging
- 60X90cm
- Tags
- Anhui, Hui Style Architecture, Traditional Culture, Hefei High Tech Zone, Technology, Innovation, History, Future, Convergence
- Production Technology
- The design features high precision drawings at 300dpi. For the bus stop light box, the dimensions are set at 60×90cm, reserving a 3mm bleed and crease for die cutting. The gradient blues utilize spot color overprinting, while circuit lines are enhanced with UV local varnish to create a 3D effect. The production process rigorously ensures color calibration and alignment accuracy to fulfill the requirements for long-term outdoor display.
- Design Challenge
- Creating a seamless transition between the traditional profiles of Huizhou architecture and modern circuit designs poses a significant challenge for designers. This requires a command in proportion, structural arrangement, and color application. The background features a gradient of blue tones, capturing the essence of Jiangnan, where Huizhou culture thrives, and symbolizing a forward looking perspective filled with endless possibilities in science and technology.
- Project Duration
- The project commenced in Hefei in February 2025 and wrapped up in March 2025, with its application in various scenarios commencing the same month.
- Operation Flow
- The layout design adheres to the principles of simplicity, emphasizing unity and purity. Coupled with the gradient blues that permeate the entire image, it fosters an aesthetic appeal with an oriental influence. The dynamic flow of the circuit lines enhances the visual guidance, encouraging viewers to follow the designated path and delivering an engaging reading experience.
- Research
- In recent years, Anhui has leveraged scientific and technological innovation to drive new quality productivity, achieving remarkable results in sectors such as NEVs, intelligent manufacturing, quantum information, and green energy. This focus on innovation has established science and technology as a new hallmark for Anhui. The Hefei High Tech Zone stands at the forefront of this wave of technological advancement in the region.
- Inspiration
- The advancement of the Hefei High Tech Zone, which facilitates the transition of. Anhui Province from a culturally rich region to a hub of science and innovation, serves as the central theme of this poster. As the capital of Anhui Province, Hefei boasts a rich heritage of Huizhou culture, where traditional Huizhou architecture seamlessly merges with modern technology and innovation, as if it were starting a dialogue that bridges the past and the future, and painting a vibrant scene at their intersection.
- Image Credits
- Hefei High Tech Digital Technology Co., LTD.
- Patents
- Hefei High Tech Digital Technology Co., LTD.
Colors of Culture to Technology Identity Placard
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