Silver Interior Space and Exhibition Design · 2022
Colourform Product Exposition
by Smart Design Expo - Marzena Michalska
- A' Design Award 2022 Silver Winner in Interior Space and Exhibition Design
- Awarded April 15, 2022
- CLIENT: Marmite
- Estimated Number of Design Views: 21,200
- Verification code 57D4408F07 · Verify this award
About Colourform Product Exposition
Colourform is an exhibition stand designed to present bathtubs, shower trays and washbasins at a trade fair. The design refers to mineral composite, a material made of dolomite and flexible resin. Tall geometric blocks recall rocks and dolomite deposits, which formed under pressure and high temperature. Colour defines separate zones, so two brands are shown together while remaining distinct. Products are arranged in collections to make the range easier to understand. A bar counter and service areas are placed in a quieter part of the stand.
Working within the tradition of experiential brand environments, this product exposition demonstrates how spatial design can elevate commercial presentation into an immersive aesthetic experience that engages visitors on multiple sensory levels. The designer appears to have drawn upon contemporary trends in color psychology and atmospheric retail design, deploying a carefully calibrated coral pink palette that suggests warmth, sophistication, and approachability while providing a distinctive backdrop that distinguishes the space within a crowded exhibition context. The architectural framework employs bold geometric volumes that create a sense of enclosure and intimacy despite the open exhibition hall setting, transforming a temporary commercial installation into something approaching permanent gallery architecture. The central portal with its curved LED threshold may reference both classical triumphal arches and contemporary portal aesthetics, suggesting passage into a curated world of design refinement. The treatment of the floor as a reflective surface doubles the spatial experience and creates a sense of floating or hovering that elevates the displayed products beyond mere merchandise into objects worthy of contemplation. The strategic placement of illuminated spheres throughout the space creates multiple focal points that guide visitor circulation while establishing a visual vocabulary of pure geometric forms that echoes the organic curves of the bathing vessels themselves. The fluted column in contrasting burgundy introduces an element of classical reference while grounding the otherwise floating pink composition with vertical emphasis. One might observe how the designer has orchestrated the relationship between architectural container and displayed object, ensuring that the bold environmental statement enhances rather than overwhelms the products themselves through careful attention to scale, proximity, and chromatic relationship. Viewers are invited to consider how color, light, and spatial organization work together to transform commercial necessity into aesthetic opportunity.
Press Kit
- Unique Properties
- The idea of the stand refers to the Mineral Composite technology - the material from which our client's products are made of.
Mineral Composite is a combination of dolomite and flexible resin.
The Dolomites were formed about 250 million years ago as a result of the volcanic activity. Then, under the pressure and high temperature, the limestone layers turned into dolomite.
We focused on dolomite because the rock that was formed millions of years ago is transforming into a beautiful and functional product just right in front of our eyes. It’s amazing to see the power of nature. - Dimensions & Packaging
- 50000 mm x 50000 mm x 5500 mm
- Tags
- color, form, geometry, nature, functionality, detail
- Production Technology
- We created a metaphor where huge rocks and dolomite deposits were turned into tall lumps of the stand. The aim was to show the power of nature from which the material from which the bathtubs, shower trays and washbasins are made. When designing, we were guided by the principle - to create a beautiful and functional stand.
The stand was embedded in the latest trends - geometric forms. Tracking and following what is currently fashionable, and even more, predicting trends is very important for our client. Marmite and Acquabella have always offered us the latest design of their products and this is how we present them at trade fairs. The geometry of shapes introduces us to a dreamlike, futuristic world. This procedure is to distract us from reality and allow us to focus on the presented product. - Design Challenge
- The stand idea had one important condition - to bind and distinguish two brands at the same time - Marmite and Acquabella.
Bind because they are presented together, belong to one capital group: The Engineered Stone Group. Distinguish - because we still show two different brands, which so far have presented in a completely different way and each of them wanted to keep at least part of their image. - Project Duration
- KBIS 2022, Orlando, USA
8-10.02.2022 - Operation Flow
- All functions at the stand have been planned so that using them is functional and pleasant. Products on both parts of the stand are presented in groups / collections, which makes it easier to get to know the offer. Common area - the bar counter and facilities are located in a somewhat secluded part so that they do not attract the first attention of visitors, but at the same time in a place where both brands have easy access.
- Research
- We created a metaphor where huge rocks and dolomite deposits were turned into tall lumps of the stand. The aim was to show the power of nature from which the material from which the bathtubs, shower trays and washbasins are made.
- Inspiration
- Architecture - Minimalist architecture, sculpture, gallery, monolith
Geometric forms, playing with colors to create different zones at the stand - Image Credits
- Smart Design Expo
Colors of Colourform Product Exposition
Get Colourform Product Exposition
Award-Winning Exhibition Stand Design Services
We transform brand stories into immersive exhibition experiences that captivate visitors and showcase products with strategic precision. With over 13 years crafting memorable trade fair stands, we blend innovative design, functional layouts, and trend-forward aesthetics to create powerful brand…
G0E3 Shop