Siyu Xu tomonidan Lord Qu Vizual identifikatsiya

Siyu Xu tomonidan yaratilgan Lord Qu Vizual identifikatsiya — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2020 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaGrafika· 2020

Lord Qu Vizual identifikatsiya

muallif: Siyu Xu

Mijoz: MET Creative Brand

Grafika toifasida A' Design Award Bronza Mukofoti g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Lord Qu Vizual identifikatsiya haqida

Lord Qu — Xitoyning Quchjou shahridagi gazak brendi uchun yaratilgan vizual identifikatsiya. Ushbu identifikatsiya an'anaviy xitoy oziq-ovqat madaniyatini yosh iste'molchilar uchun zamonaviy tarzda taqdim etadi. Konfutsiyga asoslangan qahramon markaziy ramzni tashkil etadi, uning soch tugunchasi bug'da pishirilgan pirojnoye (baozi) shaklida ishlangan. Chiziqli multfilm tasvirlari qahramonni uchuvchi ajdaho, Konfutsiy ibodatxonasi va yaxshilik ramzi bo'lgan bulutlar kabi tarixiy motivlar bilan bog'laydi. Cho'chqa burni ramzi restoran makonidagi bug'lovchilar, idish-tovoqlar, lampalar va o'rindiq suyanchiqlarida qo'llanilgan.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Lord Qu Vizual identifikatsiya A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Lord Qu Vizual identifikatsiya yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Lord Qu Vizual identifikatsiya ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Lord Qu is a special snack brand in Quzhou. The original intention of this brand design is to inherit the traditional Chinese food culture. According to the trend of younger mainstream consumers, the designers redefine the traditional snack bar with modern design language, so that more young people understand and fall in love with Quzhou snacks in. Through the comprehensive application of vision and space system, this restaurant is endowed with a new and modern feeling.
O'lchamlar va qadoqlash: In the application of props, the designers make full use of the pig nose visual hammer, develop the steamer of Lord Qu exclusive pig nose on the tableware, the pig nose lamp and backrest seat in the space, make a deep strong link between the product and the brand, and carry out the exclusive brand design.
Teglar: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Quzhou, Bun, Confucius Temple
Ishlab chiqarish texnologiyasi: The designers combine the IP image of Lord Qu with the classic historical symbols such as flying dragon, Confucius Temple, Xiangyun and allusions with the linear cartoon as the carrier to build the dialogue scene of Lord Qu and the food IP, which not only convey the product and brand value, but also carry the profound connotation of Chinese food culture.
Dizayn muammosi: How to quickly occupy the consumers' cognition for a new brand is also a problem that needs to consider carefully in this case. Therefore, in the development of symbols and props, the designers use the pig nose extracted from two black pigs as brand visual hammer symbols.
Tadqiqot: As the representative of breakfast category, the steamed stuffed bun is faced with the awkward situation of having category and no brand. In the market, there are more cheap and no quality products. However, the emergence of Lord Qu has filled in such a masrket gap.
Ilhom: Based on the original intention of the design, the designers decide to build Lord Qu into a snack expert image with personality and story, and establish the exclusive IP of the brand. The whole case takes Confucius as the cultural prototype. The chignon is designed into the shape of a bun. At the same time, the designers borrow the cognition of Kame Sennin in the hearts of young consumers to create the IP image.
Loyiha muddati: The project started in January 2018 in Hangzhou and finished in September 2018 in Hangzhou.
Ish jarayoni: The designers create a story for IP, personify the ingredients in the main products.
Patentlar: Copyrights belong to Siyu Xu, 2018.
Jamoa a'zolari: Siyu Xu
Youjia Gu
Gaoyang Duan
Miao Pan
Yuting Wang
Xin Wang
Rasm mualliflari: Image #1: Photographer MET Creative Brand, Lord Qu, 2018.
Image #2: Photographer MET Creative Brand, Lord Qu, 2018.
Image #3: Photographer MET Creative Brand, Lord Qu, 2018.
Image #4: Photographer MET Creative Brand, Lord Qu, 2018.
Image #5: Photographer MET Creative Brand, Lord Qu, 2018.