Takahiro Eto tomonidan Better Bodies Hi Brend Identifikatsiyasi

Takahiro Eto tomonidan yaratilgan Better Bodies Hi Brend Identifikatsiyasi — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2022 A' Design Award Platina Mukofoti mukofotining yuqori baholangan g'olibidir.

PlatinaGrafika· 2022

Better Bodies Hi Brend Identifikatsiyasi

muallif: Takahiro Eto

Mijoz: Better Bodies Hi

Grafika toifasida A' Design Award Platina Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#133445 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Better Bodies Hi Brend Identifikatsiyasi haqida

Better Bodies Hi — mashg'ulot studiyasi uchun yaratilgan brend identifikatsiyasidir. Identifikatsiya uch bosqichda o'zgaruvchi shrift asosiga qurilgan. Tashrif buyuruvchilar qabulxonadan mashg'ulot zonasiga o'tar ekan, belgilardagi harflar qalinroq va kattaroq bo'lib boradi. Eng ingichka uslub qabulxonada xotirjam muhit yaratish uchun kamdan-kam qo'llaniladi. Eng qalin uslub esa mashg'ulot zonasida bir metrdan ortiq balandlikda ishlatiladi. Shrift logotip, veb-sayt, yo'naltiruvchi belgilar va bosma materiallarda qo'llaniladi. O'zgaruvchan harflar foydalanuvchilarga tana va ongni mashqlarga bosqichma-bosqich tayyorlashga yordam beradi.

Tan olinish

A' Design Award Platina Mukofoti haqida

Better Bodies Hi Brend Identifikatsiyasi A' Design Award Platina Mukofotining g‘olibi bo‘lib, bu haqiqatan ham noyob, nafis va ulug‘vor dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Platina g‘oliblari yaratilish mo‘jizalari, intellektual ijodkorlik chegaralariga guvohlik bo‘lib, o‘z dizaynerlarining tengsiz kasbiy mahorati va daholigini namoyon etadi. Ushbu dizaynlarning bir davr estetikasini belgilovchi, jamiyat farovonligiga hissa qo‘shuvchi hamda san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi eng mashhur asarlar bo‘lishi kutiladi. Better Bodies Hi Brend Identifikatsiyasi yuksak mukammallik darajasini namoyon etadi va o‘zining foydali hamda qimmatli xususiyatlari bilan dunyoni shubhasiz yaxshiroq joyga aylantiradi. Better Bodies Hi Brend Identifikatsiyasi istaklarni uyg‘otuvchi, ilhomlantiruvchi, hayajonlantiruvchi, xursand qiluvchi va katta quvonch tug‘diruvchi A' Design Award Platina Mukofotini qo‘lga kiritgan asardir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Better Bodies Hi is a workout studio. They needed to create an environment where users after work could gradually prepare their body and mind towards exercise. Therefore, they designed a typeface that transforms in three stages. As users move from the reception to the workout area, the typeface of the sign gradually changes to a thicker and larger. The typeface gradually guides and encourages the user to work out. They used this typeface in logo, website, and products, to create a brand identity.
O'lchamlar va qadoqlash: This specialized typefaces has been used for everything from small application icons to institutional signage up to 1045mm in height. It has also been displayed in a variety of ways, from printed materials to digital signage, cutting sheets, and acrylic.
Teglar: Brand Identity, Branding, Visual Identity, Logo, Signage, Typeface, Experience
Ishlab chiqarish texnologiyasi: A typeface that transforms in three stages was developed for this project. As that typeface gradually gets thicker, the diagonal lines increase, giving it a more lively look. In the reception area, the thinnest typeface is used sparingly to create a relaxed atmosphere. In the workout area, the boldest typeface is used at a size of more than one meter to encourage users. The use of different typefaces depending on the user's situation contributes to the quality of the user's experience.
Dizayn muammosi: In Japan, advertisements for gyms often use pictures of very fit Westerners. Of course, Japanese do not become Westerners as a result of workout. BETTER BODIES HI conveys the message that you can improve your body and your life by making incremental changes to your current self. Therefore, They have visualized the "change". The difficulty was in managing the three different typefaces. They designed guidelines and format data so that the client could operate the typeface themselves.
Ilhom: Normally, the weight of a typeface changes, but its skeleton does not change significantly. For a long time, I have been wondering if it is possible to create a typeface whose skeleton also changes when its weight changes. Also, in general signage projects, the typeface used is limited in order to give a sense of unity to the space, but I was wondering if it would be possible to change the typeface to match the function of the space. These two ideas became the inspiration for this design.
Loyiha muddati: The project started in November 2018 and opened in Aoyama, Tokyo in March 2020.
Ish jarayoni: It is impossible for a user who has just returned from working in an office to start training hard right away. It is necessary to gradually prepare the body and mind. For this reason, the sign at the reception desk is small and modest. The locker sign is a little larger. Signs in the workout area are very large. By changing the signs according to the user's situation, the user can gradually become more prepared.
Jamoa a'zolari: Takahiro Eto
Takaaki Nakamura
Shizuka Iijima