Waaron Kuu's Branding Dhizaini naShawn Goh Chin Siang

Dhizaini Waaron Kuu's Branding Dhizaini naShawn Goh Chin Siang ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2023 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

BronziGirafiki· 2023

Waaron Kuu's Branding Dhizaini

na Shawn Goh Chin Siang

Mutengi: Hai Soon Leong Sdn.Bhd

Mukundi weMubairo weBronzi we A' Design Award muChikwata cheGirafiki

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Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#149135

Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Waaron Kuu's Branding Dhizaini

Waaron Kuu's iresitorendi inomiririra tsika nhanhatu dzemadzinza eMalaysia. Kuratidzira runako rwese rwemhando, Chikwata chakashandisa yakadzika yepepuru kusimbisa yega yega tsika yetsika uye yakawedzera mitambo yechinyakare nezviridzwa. Vakashandisawo zvinhu zvakasiyana-siyana zvemunharaunda kushongedza mifananidzo, yakaiswa mumakona akasiyana eresitorendi uye pamabhodhoro nepakurongedza. Dhizaini yacho haingoratidze chete nhanhatu huru dzemadzinza eMalaysia asi zvakare inogadzira yakasarudzika mhando mufananidzo weresitorendi.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Waaron Kuu's Branding Dhizaini, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Waaron Kuu's Branding Dhizaini inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Waaron Kuu's Branding Dhizaini inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Waaron Kuu's is a brand named after the street food culture of Malaysia. It is also a restaurant that represents the 6 main ethnic cultures in Malaysia. In order to create a cohesive branding, each character design representing their respective culture uses a dark purple to express their cultural beliefs and values. Besides, traditional games, musical instruments and local cultural elements are used as decorations for the restaurant. A variety of paintings are placed in different corners of the restaurant too. From tableware such as bowls and plates to takeaway packaging, each consists of designs that represent the ethnic cultures in Malaysia. The overall design theme not only appeals to the customers but also creates a unique brand identity for the restaurant.
Kukura & Kupakiwa: Big Can Label size are 23 x 7.5cm
Small Can Label size are 20 x 5cm
The lunch box A Packaging Box open size are 37 x 46cm
lunch box B Packaging Box open size are 52.3 x 36.8cm and Name Card size are 8.5 x 5cm
Matagi: Malaysia, Malaysia Food, Branding Design
Tekinoroji Yekugadzira: In order to provide a different dining experience, a large amount of time was also spent on art curation within the restaurant. Custom artworks that highlight cultural significance are displayed on the wall, which will evoke a sense of awe from the customers. Besides, all materials used are recyclable.
Changamire yeDhizaini: When executing our brand, The researched local restaurants with ethnic styles and visited each one to gain insight. However, The team faced the challenge of how to represent the cultures of the six major ethnic groups. After all, some cultures require in-depth understanding, such as the contemporary lifestyles and religious cultures of the ethnic groups. Only then can capture the essence of each culture in our illustrations and bring out their unique flavors.
Tsvakurudzo: A good branding design not only solves a pain point in the market but also creates an integrated identity. Starting from corporate identity to packaging design, including tableware and food presentation, each shapes the perception of the brand’s visual identity.
Chikurudziro: There are many restaurants that serve traditional food in Malaysia. However, the overall design theme with a symbolic representation of the culture in a restaurant is rare. In order to solve this problem, we first developed a distinctive brand name.
Nguva yePurojekiti: The project started in September 2022 in Malaysia Kuala Lumpur. Soft Launch 1 January 2023
Mafambiro eBasa: The ingenuity behind the 2 walls is to provide an awe stricken experience to customers. As they pass through the passage, they will be amazed by the vibrant colours and illustrations on the walls. Furthermore, the uniform colours and patterns on the furniture and packaging will create a prominent impression on the customers.
Mapetenzi: waaron kuns, 2023
Zvikwereti zveMifananidzo: All imagery copyrights Shawn Goh Design Lab. Sdn Bhd.