Ride on the Right Track Mushandirapamwe weMasocial Media naTai Yuan Chiou and Chien Chun Feng

Dhizaini Ride on the Right Track Mushandirapamwe weMasocial Media naTai Yuan Chiou and Chien Chun Feng ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2023 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheKushambadzira, Kutengesera neKutaurirana.

BronziKushambadzira· 2023

Ride on the Right Track Mushandirapamwe weMasocial Media

na Tai Yuan Chiou and Chien Chun Feng

Mutengi: Momentum Bikes

Mukundi weMubairo weBronzi we A' Design Award muChikwata cheKushambadzira

34,302

Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#149139

Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Ride on the Right Track Mushandirapamwe weMasocial Media

Ride on the Right Track mushandirapamwe wemasocial media wakagadzirirwa mudhumeni webhasikoro kuti ukurudzire tsika dzemazuva ese dzinochengetedza zvakatipoteredza. Mushandirapamwe uyu unoshandisa mifananidzo yakasikwa zvakasununguka, mavara akaita segirinhi, mifananidzo inobva pazvinomera uye mashoko ane hushamwari kuti zvechengetedzo zvakatipoteredza zviite nyore kunzwisisa. Zvinowanikwa zvinosanganisira zvidzidzo zvinofadza zvine mifananidzo (infographics), ma-story stickers eInstagram neFacebook, chiitiko che-live stream uye filter yemasocial media. Nzira dzekufamba dzinochengetedza zvakatipoteredza uye kurima kwemumaguta zvinokurudzirwa kuburikidza nezviito zvidiki, zvakareruka. Chinangwa ndechekuti pave nemhedzisiro huru inobva pasarudzo dzemazuva ese dzevanhu vazhinji.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Ride on the Right Track Mushandirapamwe weMasocial Media, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Ride on the Right Track Mushandirapamwe weMasocial Media inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Ride on the Right Track Mushandirapamwe weMasocial Media inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Momentum is committed to empowering consumers to contribute to sustainability through education and practical tools. We aim to create a collective impact on the world by encouraging small actions that compound over time. Momentum uses organic shapes, green elements, and friendly messaging in its design and communication to make sustainability accessible and inviting. Building a more sustainable future, one pedal at a time.
Kukura & Kupakiwa: To engage our younger target audience, we have devised a multi-faceted campaign that includes infographic fun facts, Instagram/Facebook story stickers, a live stream event, and a filter to promote environmentally conscious actions.
Matagi: Social Media Campaign, Illustration Design, Eco-friendly, Green
Tekinoroji Yekugadzira: To capture the warm and inviting essence of spring and Earth Day, we have incorporated plant-inspired imagery and a green color palette into our design. We have opted for organic illustrations, friendly infographics, relatable storytelling, and attractive call-to-actions as our primary visual elements. These illustrations make the design more approachable and eye-catching and align with our environmentally friendly ethos.
Changamire yeDhizaini: We conducted A/B testing and found that graphics and illustrations led to a better response than scenario photos. We designed interactive and creative content that utilizes these elements to stimulate positive consumer engagement. The main visual elements of the campaign were activated across multiple social media formats, maintaining a user-friendly approach.
Tsvakurudzo: We conducted extensive research to understand our audience and promote eco-friendly practices effectively. We developed a comprehensive understanding of the market by analyzing macro-trends, micro-trends, competitor outlooks, and consumer trends. We have also conducted several interviews and UX fieldwork to understand user insight. Our campaign content resonated with consumers by approaching sustainability in a more accessible and fun way.
Chikurudziro: After the pandemic, governments and corporations pledge to create a greener future as the world becomes more conscious of our impact on the planet. Momentum strives to make sustainability more accessible to its consumers, starting with small, simple steps toward an eco-friendly mindset. By changing the perceptions of how people live and sharing in their communities their environmental efforts, we can make a collective impact. When we let nature guide us, we are on the Right Track.
Nguva yePurojekiti: The project started in April and ended in May 2022 in North America and Europe.
Mafambiro eBasa: Our campaign promoted green lifestyles through habit-building and daily actions. We partnered with Brooklyn Grange and hosted social media events promoting greener transportation methods and urban farming. We also created an Instagram/Facebook filter to encourage green actions. Our multi-faceted approach engaged everyone who wanted to participate on various platforms and inspired positive behavior change toward a sustainable future.
Mapetenzi: Copyrights belong to Momentum Bike, 2023.
Nhengo dzeTimu: CEO: Silvia Yu
Creative Director: Chris Chung
Senior Account Manager: Anew Yu Hsin Lin
Senior Strategists: Marco Negri, Lucas Willery
Senior Designers: Tai Yuan Chiou, Chien Chun Feng
Zvikwereti zveMifananidzo: Image Credits:
Primary Image: Model - Jared Chiou
Optional image 1: Model - Tina Feng, Jared Chiou, Stacey Yu
Optional image 2: Model - Stacey Yu
Optional image 3: Model - Jared Chiou
Optional image 4: Model - Tina Feng
Client: Giant Manufacturing Co. Ltd.
Agency: RedPeak