Gan Song Galuega Autū: Fa'ailoga Va'aiga o Pisinisi e Biwei Zhu

O le mamanu Gan Song Galuega Autū: Fa'ailoga Va'aiga o Pisinisi e Biwei Zhu o se manumalo maualuga tele o le fa'ailoga mamalu 2020 A' Design Award Apamemea i le Vaega Tauva Mamanu Ata Fa'atusa.

ApamemeaAta Fa'atusa· 2020

Gan Song Galuega Autū: Fa'ailoga Va'aiga o Pisinisi

na mamanuina e Biwei Zhu

Tagata Fa'atau: Gan Song

Manumalo o le A' Design Award Apamemea i le Vaega Ata Fa'atusa

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #98901

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Gan Song Galuega Autū: Fa'ailoga Va'aiga o Pisinisi

Tusitusiga o le Tusi: O Gan Song o se fa'ailoga va'aiga o pisinisi na fatuina mo se pisinisi fa'apitoa mai le eria o Mayang i Saina. O le mamanu e maua mai lona faaosofiaga mai le laufanua fa'alotoifale ma le aganu'u a Miao. O laina lelei ma eseese le mafiafia e fausia ai le foliga o mauga ma le Vaitafe o Jinjiang. O se teine 'ata'ata ua ofuina i le ofu o Miao e fa'atusalia ai le seleselega ma le fa'amoemoe. O le fa'ailoga ua fa'aogaina i pepa fa'alauiloa, kata, teutusi, teuina ma fa'asalalauga i fafo, fa'atasi ai ma le lomiga pale, fa'atupu ma'au, tipiina i leisa, ma le ufiufi auro. O ata uma ua fa'aliliuina i vector, o lona uiga e mafai ona lomia le fa'ailoga i so'o se lapo'a.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Gan Song Galuega Autū: Fa'ailoga Va'aiga o Pisinisi, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Gan Song Galuega Autū: Fa'ailoga Va'aiga o Pisinisi e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Gan Song Galuega Autū: Fa'ailoga Va'aiga o Pisinisi e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The visual image of Gansong brand is designed based on the cultural characteristics and image of Mayang area.The conception of Gansong brand culture originates from the scenery of Mayang area and the figure image of Miao girls. In Mayang, there is a river called Jinjiang River, with clear water and green mountains on both sides. The combination of mountains and water gives birth to the most wonderful landscape of nature. This soil and water is rich in selenium based mineral elements, which is not only beneficial to health, but also makes the long-term fruit fragrance along the Jinjiang River. Therefore, this river is also known as the mother river, and this area is also known as the hometown of longevity. The main vision of Gansong's brand image is to depict the mountain and river of Mayang with the original shape of Jinjiang River and the line arrangement, and to show the harvest and hope with the smiling image of a girl with Miao characteristics. We can better promote the sales of commercial mode and promote local national culture through specialty brands.
Fua & Fa'apipi'i: This visual image design is suitable for all sizes of printed products, such as cards, brochures, envelopes, packaging and advertisements, while accurately conveying the brand vision. All patterns are vectorized, and the colors have been calculated for an identical yield for diffirent print with the different variations.
Fa'ailoga: GanSong, Brand, Visual Design, Graphic Design, Culture, Illustrator
Tekonolosi Gaosiga: The whole set of visual image is applied to brochures, cards, envelopes, packages, outdoor advertisements, etc. Foil and embossing printing, laser cutting, gilding and so on are used in the process.
Lu'itau o le Mamanu: The main challenge is to design an accurate and reasonable visual image to reflect the core concept of local culture. The image of mountain and water seems simple, but in fact, it contains rich changes in lines. These textures are unified in the dark tone and have the effect of concave and convex through the processing of embossing printing. At the same time, the design of all these images is vectorization, which is convenient for processing and making in various situations.
Su'esu'ega: The difference between the created brand and other brands is that the product is packaged on the basis of regional culture as a visual creation, which makes the product more humanistic. We believe it is more suitable for the market.
Fa'aosofia: Gansong brand is a specialty brand of Mayang. Its visual image design is inspired by the geomorphic characteristics and Miao culture of Mayang area in China. We use fine and varied lines to combine the ups and downs of mountains to capture the characteristics of selenium rich regions, and describe the local cultural spirit promoted by the image of Miao girls. "Gan song" literally means praising landscape and life.
Umi o le Poloketi: The project started and finished in 2019 in Changsha City,China
Fa'agasologa o Galuega: The visual image of Gansong brand is based on the regional culture of Mayang. This set of visual images has been applied to brochures, packaging, advertisements, card postcards, etc. Early concept is the focus of the project, because it is necessary to properly express the image of the region. We hope to promote the local culture through the design with human feelings, and to a certain extent, to promote the local commercial operation.
Pateni: Copyrights belong to Wilbur Studio/Gan Song, 2019.
Sui o le 'Au: Design Director：Biwei Zhu
Executive director:Xiang Liu
Illustrator：Xiujuan Tan
Copywriter：Wei Liu
Support company：Han brand.
Fa'aaloaloga o Ata: Wilbur Studio