Morph Faʻailoga mo Meaʻai ma Meainu e Mars Design Consultants

O le mamanu Morph Faʻailoga mo Meaʻai ma Meainu e Mars Design Consultants o se manumalo maualuga tele o le fa'ailoga mamalu 2020 A' Design Award Apamemea i le Vaega Tauva Mamanu Ata Fa'atusa.

ApamemeaAta Fa'atusa· 2020

Morph Faʻailoga mo Meaʻai ma Meainu

na mamanuina e Mars Design Consultants

Tagata Fa'atau: Mars Design Consultants

Manumalo o le A' Design Award Apamemea i le Vaega Ata Fa'atusa

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #98855

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Morph Faʻailoga mo Meaʻai ma Meainu

Book Text: O Morph o se polokalame faʻailoga mo se pa ma faleaiga i luga o taualuga i Hangzhou, Saina. O le faʻasinomaga e maua mai i le tala alofa anamua a Saina e taʻua o Liangzhu, ma mai i apaʻau susulu iridescent o le pepe blue morpho. O le logo e tuʻufaʻatasia ai foliga apaʻau o le pepe fafine ma le pepe tane i le faʻailoga e tasi. O se puipui lanumoana uliuli e faʻaalia ai se po e tuputupu i fetu, ae o apaʻau e faʻaalia ai se suiga o lanu nofoaafi. O se mamanu pepe e pei o se kaleidoscope o le mea autu lea o ata faʻatusa. O lenei mamanu e faʻaaogaina i le lisi meaʻai, le pusa afitusi, ata faʻagaoioi, ma se faʻatagata puipui.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Morph Faʻailoga mo Meaʻai ma Meainu, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Morph Faʻailoga mo Meaʻai ma Meainu e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Morph Faʻailoga mo Meaʻai ma Meainu e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Morph is a roof bar located at Kempinski Hotel Hangzhou. The design starts with a local ancient love story and aims to be the most iconic part of the hotel. The emotional expression is fulfilling in every single part of the design, through colour, pattern and etc. It turns a traditional legend into a modern city's landmark, brings the travellers firmly into the local culture. The motion graphics has been acting as an essential role of the project, and immerse people into the folktale.
Fua & Fa'apipi'i: Logo minimum size for the vertical logo width is 15mm
Menu design is (W)120mm x (H)300mm
Matchbox design is (W)60mm x (H)40mm x (D)20mm
Wall art sculpture is (W)2000mm x (H)1200mm
Fa'ailoga: Morph, Modern Chinese bar, Food and Beverage branding, Logo Design, Art Design
Tekonolosi Gaosiga: The logo represents a butterfly with two dominant forces which brings it to fly in the vast universe till eternity. The dark purple colour is used as the background colour to represent the starry night while the wings of the gynandromorph mirror the colourful transition of the rainbow. The kaleidoscope-like butterfly pattern is the main planar element, showing the unpredictable and mysterious qualities of the blue butterfly in the light and shadow. Such patterns will continue to be applied to menu, dynamic projections, and even artwork. The choice of fonts, young, stylish which converges with the taste of the futuristic interior design.
Lu'itau o le Mamanu: In order to know the full story of Liangzhu, the whole design team needs to read the local history and any related articles to support our concept. The research also including understand the range, behaviour, wing structure and related references of blue morpho. As to find more evidence to the online articles, we had also visited the local library and found the most original copy of the story.
Su'esu'ega: A few visits to modern and traditional Chinese restaurants and bars in Asia, to get inspired by the different dining experience.
Immersing the soul into the Chinese culture, cuisine and studied the dining habits.
The research does not only stop capturing the way of how they layout the menu but to really understand the whole dining ritual and new generational dining style.
Fa'aosofia: The whole theme of the bar is telling the story of an ancient Chinese legend love story, LiangZhu.The design is intrigued by the dazzling iridescent wings of the Morph butterfly.
Bringing together the unique features of the female and male counterparts on each side of the wings, the design yields a gynandromorph.
The kaleidoscope-like butterfly pattern is the main planar elements, showing the unpredictable and mysterious of the blue butterfly under the light and shadow.
Umi o le Poloketi: The project started in 2019 and this bar and restaurant is located in Hangzhou China.
Fa'agasologa o Galuega: The goal is to create a strong bar and restaurant branding through an extraordinary dining experience to customers.
Not only on the food itself, but the interaction should also go through from the sensation of each customer, like sounds, smell, visuals, lightings and the touches. The design also considers holistically, like the wall art sculpture, digital motion board, the special printing effects menu and etc, will bring you a different feel while you are in Morph.
Pateni: MARS
Sui o le 'Au: Angela Lu Zhang
Nico Xu YiFei
Fa'aaloaloga o Ata: MARS