O le mamanu Culture to Technology Identity Pepa Fa'asalalau e Lei Wang o se manumalo maualuga tele o le fa'ailoga mamalu 2025 A' Design Award Platinamu i le Vaega Tauva Mamanu Ata Fa'atusa.
PlatinamuAta Fa'atusa· 2025
Culture to Technology Identity Pepa Fa'asalalau
na mamanuina e Lei Wang
Tagata Fa'atau: Hefei High Tech Digital Technology Co., LTD.
Manumalo o le A' Design Award Platinamu i le Vaega Ata Fa'atusa
Manumalo Fa'ailoga Fa'amaonia
Fa'amaonia le Tulaga o le Fa'ailoga mo #172335Le Mamanu
E Uiga ia Culture to Technology Identity Pepa Fa'asalalau
O le Culture to Technology Identity o se pepa fa'asalalau na mamanuina mo le fa'aalia i pusa moli o fale fa'atali pasi. I le vaega pito i luga, o le mataitusi Saina mo Anhui o lo'o si'osi'omia e foliga masani o le fausaga fale a Huizhou, e fa'amanatu ai le tala fa'asolopito ma le aganu'u o le itulagi. E fa'asolosolo malie ona liua le mataitusi i se laina eletise, ma fa'ai'u i mataitusi Saina e fa mo le Hefei High Tech. O le pepa fa'asalalau e 60 i le 90 senitimita lona lapo'a. O lanu lanumoana fa'asolosolo e lomia i le lomiga fa'aopoopo o lanu fa'apitoa, ma o laina eletise e ufiufi i le vanesi UV fa'apitonu'u mo se fa'aaliga maualuga.
Le Fa'ailogaina
E Uiga i le A' Design Award Platinamu
O le A' Design Award Platinamu na manumalo ai Culture to Technology Identity Pepa Fa'asalalau, o se faamaoniga matuā mamalu e tuuina atu i mamanu e moni lava ona ese, matagofie ma mataʻina. O ē manumalo i le Platinamu o mea ofoofogia o le faatufugaga, o molimau o tapulaʻa o le mafaufau fatufatuaʻi, ma e faaalia ai le tomai faapolofesa e le mafaatusalia ma le atamai o tagata mamanu. E faamoemoeina nei mamanu e avea ma galuega sili ona lauiloa e faamatalaina ai le matagofie o le vaitaimi, saunoa i le manuia o le sosaiete ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Culture to Technology Identity Pepa Fa'asalalau e faaalia ai se tulaga maoaʻe o le lelei ma e leai se mea e fesiligia, e faia ai e le lalolagi se nofoaga e sili atu ona lelei i ona uiga aogā ma taua. Culture to Technology Identity Pepa Fa'asalalau o se galuega na manumalo i le A' Design Award Platinamu e fafagu ai manaʻoga, faaosofia, faaoloa ai le fiafia, ma tupu ai le fiafia tele.
I Tua o le Mamanu
Pepa Fa'asalalau
Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.
- Uiga Fa'apitoa
- In the upper section, the Chinese character for Anhui is framed by the classic contours of Huizhou architecture, underlying the profound historical and cultural legacy. This character gradually transforms into a circuit, symbolizing technological advancement, culminating in the four Chinese characters for Hefei High Tech. This progression illustrates the shift from cultural imagery to technological representation, forming the visual centerpiece of the entire composition.
- Fua & Fa'apipi'i
- 60X90cm
- Fa'ailoga
- Anhui, Hui Style Architecture, Traditional Culture, Hefei High Tech Zone, Technology, Innovation, History, Future, Convergence
- Tekonolosi Gaosiga
- The design features high precision drawings at 300dpi. For the bus stop light box, the dimensions are set at 60×90cm, reserving a 3mm bleed and crease for die cutting. The gradient blues utilize spot color overprinting, while circuit lines are enhanced with UV local varnish to create a 3D effect. The production process rigorously ensures color calibration and alignment accuracy to fulfill the requirements for long-term outdoor display.
- Lu'itau o le Mamanu
- Creating a seamless transition between the traditional profiles of Huizhou architecture and modern circuit designs poses a significant challenge for designers. This requires a command in proportion, structural arrangement, and color application. The background features a gradient of blue tones, capturing the essence of Jiangnan, where Huizhou culture thrives, and symbolizing a forward looking perspective filled with endless possibilities in science and technology.
- Su'esu'ega
- In recent years, Anhui has leveraged scientific and technological innovation to drive new quality productivity, achieving remarkable results in sectors such as NEVs, intelligent manufacturing, quantum information, and green energy. This focus on innovation has established science and technology as a new hallmark for Anhui. The Hefei High Tech Zone stands at the forefront of this wave of technological advancement in the region.
- Fa'aosofia
- The advancement of the Hefei High Tech Zone, which facilitates the transition of. Anhui Province from a culturally rich region to a hub of science and innovation, serves as the central theme of this poster. As the capital of Anhui Province, Hefei boasts a rich heritage of Huizhou culture, where traditional Huizhou architecture seamlessly merges with modern technology and innovation, as if it were starting a dialogue that bridges the past and the future, and painting a vibrant scene at their intersection.
- Umi o le Poloketi
- The project commenced in Hefei in February 2025 and wrapped up in March 2025, with its application in various scenarios commencing the same month.
- Fa'agasologa o Galuega
- The layout design adheres to the principles of simplicity, emphasizing unity and purity. Coupled with the gradient blues that permeate the entire image, it fosters an aesthetic appeal with an oriental influence. The dynamic flow of the circuit lines enhances the visual guidance, encouraging viewers to follow the designated path and delivering an engaging reading experience.
- Pateni
- Hefei High Tech Digital Technology Co., LTD.
- Sui o le 'Au
- Creative Director: Ji Chao
Design Director: Xu Ning
Designers: Jin Lei, Wang Lei
Copywriting planning: Zhou Jiaxiang - Fa'aaloaloga o Ata
- Hefei High Tech Digital Technology Co., LTD.
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