Prepd Galuega Autu: Faasinomaga o le Ata Faailoga e Cansu Dagbagli Ferreira

O le mamanu Prepd Galuega Autu: Faasinomaga o le Ata Faailoga e Cansu Dagbagli Ferreira o se manumalo maualuga tele o le fa'ailoga mamalu 2026 A' Design Award Apamemea i le Vaega Tauva Mamanu Ata Fa'atusa.

ApamemeaAta Fa'atusa· 2026

Prepd Galuega Autu: Faasinomaga o le Ata Faailoga

na mamanuina e Cansu Dagbagli Ferreira

Tagata Fa'atau: Cansu Ferreira

Manumalo o le A' Design Award Apamemea i le Vaega Ata Fa'atusa

7,530

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #181178

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Prepd Galuega Autu: Faasinomaga o le Ata Faailoga

Tusitusiga o le Tusi: O le Prepd o se fesoasoani fou mo le tuʻuina atu o meaʻai lea e liliuina ai fua faʻamaumauga a tagata taʻalo faʻasalalauga i meaʻai ua saunia faʻapolofesa. O lona faasinomaga e taula i se foliga mataʻina, faʻaonaponei ua fuafuaina e faʻalavelave ai le vaega o tekonolosi o meaʻai. O loʻo faʻaalia ai se ata faailoga atamai ma se ipu fagu i le avanoa e leai se mea ma se paleti Lanumeamata ma le Laimu maualuga o le faʻafeagai, o le faʻ ailoga e faʻamanatuina le sootaga i le va o tagata fatu ma tagata faʻatau. E ala i ata faʻaalia, faʻatagata muamua ma le faʻavae faafuainumera mama, e liliuina e le Prepd le gaioiga o le taʻavale i se aafiaga o meaʻ ai lelei maualuga ma o loʻo iai.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Prepd Galuega Autu: Faasinomaga o le Ata Faailoga, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Prepd Galuega Autu: Faasinomaga o le Ata Faailoga e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Prepd Galuega Autu: Faasinomaga o le Ata Faailoga e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Prepd is a cloud kitchen marketplace bridging digital creator culture with tangible culinary experiences. It allows users to order influencer curated recipes prepared by professional chefs. The identity features a clever logotype with a negative space frying pan within the letter "p," symbolizing the behind the scenes. Using a disruptive forest green and lime palette, the design moves away from typical fast food aesthetics to position itself as a premium, personality driven taste platform.
Fua & Fa'apipi'i: Colors selected in all systems: RGB, CMYK and Pantone to ensure the maximum loyalty.
Fa'ailoga: food, app, delivery, digital, modern, colorful
Tekonolosi Gaosiga: The project utilized a "Diverge and Converge" design thinking methodology. During the Diverge phase, extensive UI/UX audits of food delivery competitors were conducted to identify visual fatigue in the sector. In the Converge phase, custom vector work in Adobe Illustrator was used to refine the negative-space logo for scalability across digital icons and physical touchpoints like branded items. Extensive photographic art direction was applied to ensure a "human-first" aesthetic across billboards and social assets.
Lu'itau o le Mamanu: The primary challenge was creating a brand that felt as vibrant as social media content without appearing "cheap" or "temporary." As a cloud kitchen, the brand lacks a physical restaurant space, so the packaging and digital presence had to carry the entire weight of the brand's premium positioning. Overcoming the "sterile" perception of food-tech required a human-first photography style and a sophisticated color palette that feels grounded in quality (Deep Green) while remaining energetic (Lime).
Su'esu'ega: Type: Qualitative Consumer Behavior Research. Objectives: To bridge the gap between social media engagement and food consumption. Methodology: Social media sentiment analysis and trend mapping. Tools: Competitive landscape auditing and mood-board testing. Participants: Gen Z and Millennial "foodie" demographics. Results: Identified that users feel a strong emotional connection to influencer content but lack accessible ways to taste it. Insights: A confident, "loud" visual identity increases brand trust in the cloud-kitchen model. Impact: The design creates a new retail category for "Creator-Led Dining."
Fa'aosofia: The project is inspired by the modern phenomenon of scrolling for taste, where food lovers crave recipes seen on social media but lack the time or skill to replicate them. The design language draws from "digital to physical" transitions, mirroring the energy of influencer content—bold, candid, and high-impact. The minimalist geometric system was inspired by professional kitchen precision, while the playful typography and hidden symbols reflect the joy and creativity found in food curation.
Umi o le Poloketi: 6 months, France and Saudi Arabia
Fa'agasologa o Galuega: For Prepd, the interaction bridges the digital and physical worlds through a seamless three-step flow: discover, order, and experience. Users browse a curated marketplace of dishes they have seen online, the recipes from their favortie influencer. Upon delivery, the branding takes center stage; the clever frying pan logo on the packaging signals a transition from a digital craving to a professional culinary reality. This tactile interaction, combined with premium sustainable materials and human-first imagery, transforms a standard delivery into a high-personality event that feels both personal and exclusive.