O le mamanu Sprouties Primary Function: Fa'asinomaga o le Fa'ailoga (Brand Identity) e Studio Matte o se manumalo maualuga tele o le fa'ailoga mamalu 2026 A' Design Award Apamemea i le Vaega Tauva Mamanu Fa'alauiloa.

ApamemeaFa'alauiloa· 2026

Sprouties Primary Function: Fa'asinomaga o le Fa'ailoga (Brand Identity)

na mamanuina e Studio Matte

Tagata Fa'atau: Studio Matte

Manumalo o le A' Design Award Apamemea i le Vaega Fa'alauiloa

7,835

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #181183

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Sprouties Primary Function: Fa'asinomaga o le Fa'ailoga (Brand Identity)

Book Text: O Sprouties o se fa'ailoga o mutia mo pusi mai le fa'ato'aga i le fale, o lo'o i ai se faiga o le taʻisilasila e faʻavae i le māfiafia o meaʻai paleni ma le manino o le filifili o sapalai. O le fa'ailoga muamua e ofoina atu ai mutia fou, lelei tele mo pusi i le Uae. I le agai ese mai upu masani a le pisinisi o fagafao, o le fa'asinomaga vaaia e fa'aogaina ai se manatu o le Fa'alelei Fa'anatura, e tu'ufa'atasia lanu meamata loloto ma lanu kirimi fa'amamā ma se fa'ailoga tusi fa'apitoa. O lo'o natia se fa'atusa o le pusi i totonu o le mataitusi i. O le vaega autu o le poloketi o lona fa'apa'u e lua ona fa'amoemoe: o se teu fa'ata'atia ua tui e liliu ai i se mea teuteu fa'atauva'a mo totonu o fale fa'aonaponei pe a uma ona tatala mai le atigipusa.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Sprouties Primary Function: Fa'asinomaga o le Fa'ailoga (Brand Identity), o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Sprouties Primary Function: Fa'asinomaga o le Fa'ailoga (Brand Identity) e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Sprouties Primary Function: Fa'asinomaga o le Fa'ailoga (Brand Identity) e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Sprouties is the UAE's first farm-to-cat hydroponic wellness system, delivering live, nutritious greens directly to consumers. It solves the problem of moldy, stagnant retail pet grass by offering fresh, specialized formulas. The identity features a Natural Luxury aesthetic with a custom logotype and a thoughtful packaging system. This innovative structure uses a perforated sleeve that transforms into a minimalist home decorative element, hiding the soil and tray.
Fua & Fa'apipi'i: Boxes are 17.2 x 12.3 x 21 cm.
Recyclable cardstock.
Pantone print system
Fa'ailoga: pet, cat, wellness, premium, natural, feline, grass
Tekonolosi Gaosiga: The design followed a Diverge and Converge methodology. During the Diverge phase, we prototyped various structural shapes to accommodate hydroponic growth and feline interaction. In the Converge phase, we utilized Adobe Illustrator for bespoke icon development. Recyclable cardstock was selected for the outer sleeve. The Functional Branding air holes were precision die cut into the brand’s cat head icon, balancing technical ventilation needs with visual identity.
Lu'itau o le Mamanu: The primary challenge was designing a living package that must remain in a consumer's home for over 14 days. Creating a structure that provides root ventilation (air holes) without compromising the premium feel was a technical hurdle. We overcame this by integrating the brand's cat icon into the functional die-cuts. Another challenge was the sensitive branding balance, ensuring the brand was recognizable during unboxing while remaining subtle enough to act as a decorative rather than commercial object, once the top sleeve is removed.
Su'esu'ega: Type: Market Gap and User Experience Research. Objectives: To eliminate mold risks in commercial pet grass. Methodology: Supply chain analysis and veterinary collaboration. Tools: Prototyping and shelf-life testing. Participants: Feline caregivers and veterinary specialists in the UAE. Results: Identified that traditional retail storage leads to nutrient depletion. Insights: High-tier consumers prefer "quiet" branding that integrates with home decor. Impact: Created a new direct-to-consumer category that prioritizes freshness as a non-negotiable health benefit.
Fa'aosofia: The project was inspired by the broken supply chain of the pet wellness market in the UAE, where stagnant shelf life compromised product safety. The visual language was inspired by the Natural Luxury concept, moving away from loud, primary-colored pet tropes toward a sophisticated palette that mirrors modern interior design. The core inspiration was the feline ritual: the quiet, instinctive joy a cat finds in nature, translated into a convenient, urban-friendly "unboxing" experience.
Umi o le Poloketi: 6 months, France and UAE
Fa'agasologa o Galuega: The user journey begins with a farm-to-door delivery of a sealed, living product. To activate the experience, a perforated strip is pulled to remove the top protective sleeve. This reveals the vibrant, pre-grown greens while leaving the lower base intact as a permanent decorative sleeve that conceals the internal tray. This two-part system ensures that the "messy" elements of hydroponic growth remain hidden, allowing the product to function as a clean, minimalist guest in the home for its 14-day lifespan.
Sui o le 'Au: Creative Direction, Branding and Packaging Design: Cansu Dagbagli Ferreira
Icon Design: Didem Dagbagli
Motion Design: Murat Kaan Ozturk