Xuannao Master Cha Faasinomaga o le Faailoga e Chushan Design

O le mamanu Xuannao Master Cha Faasinomaga o le Faailoga e Chushan Design o se manumalo maualuga tele o le fa'ailoga mamalu 2024 A' Design Award Ario i le Vaega Tauva Mamanu Ata Fa'atusa.

ArioAta Fa'atusa· 2024

Xuannao Master Cha Faasinomaga o le Faailoga

na mamanuina e Chushan Design

Tagata Fa'atau: Shenzhen Chushan Design Culture Group Co., Ltd.

Manumalo o le A' Design Award Ario i le Vaega Ata Fa'atusa

85,906

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #160263

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Xuannao Master Cha Faasinomaga o le Faailoga

O le Xuannao Master Cha o se faasinomaga o le faailoga na faia mo se faailoga lauti puna a Saina. O loo faaali mai i le logo se panda o loo faataitai le Qi Gong faa-Saina i lalo o le mataitusi mo le Qi, ua tusia i tusitusiga faa-kaligarafi lanu moli susulu. O le ata o le panda, ua faaigoaina o Da Qi Xia, o loo iai sona foliga mamalu ma o loo faailoa mai ai le loto toa ma se agaga ola. O nei uiga e fesootai ma pulupulu i totonu o le lauti. O le kaligarafi ma le panda e faamautu ai le faailoga i le aganuu i Sasae ma faamasani ai le meainu i tagata faatau i le lotoifale. E leai se lapopoa mautu o le logo, o lea e mafai ai ona fetuunai ona tulaga ma le fua e fetaui ma faaaogaga taitasi.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Xuannao Master Cha Faasinomaga o le Faailoga, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Xuannao Master Cha Faasinomaga o le Faailoga e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Xuannao Master Cha Faasinomaga o le Faailoga o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The brand logo depicts a panda practicing Chinese Qi Gong under the vibrant orange calligraphy character for "Qi." The IP, "Da Qi Xia" exudes a dignified facial expression, reflecting the serious attitude of Chinese people towards their bubbly tea. Incorporating qualities like heroism, chivalry, and a lively spirit, we metaphorically relate these attributes to the bubbles in the tea, encapsulating the essence of Chinese bubbly tea with the word "Da Qi" – encouraging users to drink "Da Qi Cha" and become great achievers.
Fua & Fa'apipi'i: The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
Fa'ailoga: Brand Design, Logo Design, Brand Identity, IP Design, Tea, Panda
Tekonolosi Gaosiga: Rooted in emotional and functional values, the logo's depiction of Qi and the panda is the brand's core identity element and spiritual carrier. The design draws strength from the logo's interesting and dynamic vitality, allowing for the portrayal of different states through the movements of "Da Qi Xia."
Lu'itau o le Mamanu: The challenge lies in incorporating the brand's cultural DNA to strengthen the Eastern visual experience. Effective communication with users to convey the brand's values is crucial.
Su'esu'ega: "Xuannao · Oriental Sparkling Tea " is a Chinese bubbly tea brand from Chongqing that creatively explores the world of Chinese original leaf tea, closely following market trends and catering to the youth. Focusing on the core quality of selecting 0 additives high-quality Chinese original leaf tea, the brand resonates with the youth through bubbly vibrations, incorporating 100% seasonal fresh fruit for a unique fruity touch, ultimately becoming the pioneer in "Fresh Fruit Bubbly Tea."
Fa'aosofia: To minimize the foreign cultural unfamiliarity for Chinese consumers and provide a compelling reason to enjoy bubbly tea, we have integrated the expression of the Chinese character "Qi" from Eastern calligraphy. Embracing the national treasure, the panda, practicing Chinese Qi Gong, the brand features a majestic panda IP named "Da Qi Xia" . This symbol injects a healthy and friendly visual concept into the brand, resonating with the essence of the product.
Umi o le Poloketi: The project commenced in June 2023 in Shenzhen and successfully concluded in December 2023, also in Shenzhen.
Fa'agasologa o Galuega: Personalized application of the brand logo in different scenarios provides consumers with varying visual experiences, allowing them to perceive the brand's interesting and dynamic vitality.
Sui o le 'Au: Yin Peng
Li Linlin
Liu Xingyu
Fa'aaloaloga o Ata: Chushan Design