Half Production Fa'ailoga Fa'ailoga e Chin Hock Cong

O le mamanu Half Production Fa'ailoga Fa'ailoga e Chin Hock Cong o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Apamemea i le Vaega Tauva Mamanu Ata Fa'atusa.

ApamemeaAta Fa'atusa· 2022

Half Production Fa'ailoga Fa'ailoga

na mamanuina e Chin Hock Cong

Tagata Fa'atau: Creator Design Studio

Manumalo o le A' Design Award Apamemea i le Vaega Ata Fa'atusa

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #140291

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Half Production Fa'ailoga Fa'ailoga

Half Production ose fale pueata ma ata vitio. O le paleni i le va o moli ma ata o se mea latou te sailia i taimi uma. I le taimi nei, e fetaui lelei foi ma a latou filosofia o le olaga. O le uuina o le paleni i le va o le afa ma le atoatoa e pei lava o le lotomaualalo ma tausia le aʻoaʻoina, o le paleni i le va o galuega ma le fatufatuaʻi. O le logo e musuia e le gaioiga o le sasaa o le vai. A tumu le tioata, e leai se avanoa e fa'aleleia atili ai. O le gaioiga o le sasaa o le vai e foliga mai o se mea o loʻo matou tuliloaina. Ia lotomaualalo ma faaauau ona aoao.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Half Production Fa'ailoga Fa'ailoga, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Half Production Fa'ailoga Fa'ailoga e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Half Production Fa'ailoga Fa'ailoga e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: When the glass is full, there’s no space for improvement. The action of pouring the water seems to be something we’re chasing for.

Be humble and keep learning. Grasping the balance in between half and full. Just like we’re deliberating over the commercial/client’s need.
The whole visual identity revolves around the oval icon, shaped by the water form.
Fa'ailoga: Branding, Graphic Design, Visual Identity
Tekonolosi Gaosiga: Visual Identity Design.
Lu'itau o le Mamanu: The most challenging part which is also the fun part of the project is that you have to mingle with clients. So that I can get the inspiration I want to hear through comfortable conversations
Su'esu'ega: Everything was developed with a design project methodology that involved research on the client's thoughts and beliefs.
Fa'aosofia: Half Production is a photography and videography studio.
The balance between lighting and shadow is something they always seek for. Meanwhile, this also coincides with their philosophy of life. Grasping the balance between half and full is just like being humble and keeping learning, the balance between function and creativity.

The logo is inspired by the action of pouring the water.
Umi o le Poloketi: The project started in Dec 2021 and finished in Jan 2022 in Malaysia, Johor.
Fa'agasologa o Galuega: Throughout the conversation with Half Production team members. I combine their beliefs and thoughts about their philosophy of life. And this has naturally become their visual identity.
Pateni: Copyrights belong to Creator Design Studio, 2021-2022.
Sui o le 'Au: Chin Hock Cong
Fa'aaloaloga o Ata: Image #3:Photographer: Tai Shi Hong, Photo 2021
Image #4:Photographer: Tai Shi Hong, Photo 2021