O le mamanu ZhenYue Logo ma Fa'ailoga o le Fa'aigoa e Guangzhou Cheung Ying Design Co. Ltd. o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Apamemea i le Vaega Tauva Mamanu Ata Fa'atusa.

ApamemeaAta Fa'atusa· 2022

ZhenYue Logo ma Fa'ailoga o le Fa'aigoa

na mamanuina e Guangzhou Cheung Ying Design Co. Ltd.

Tagata Fa'atau: Guangzhou Cheung Ying Design Co., Ltd.

Manumalo o le A' Design Award Apamemea i le Vaega Ata Fa'atusa

13,907

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #137424

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia ZhenYue Logo ma Fa'ailoga o le Fa'aigoa

O le ZhenYue o se logo ma fa'ailoga fa'aigoa na fatuina mo se fa'atau oloa o mea'ai mago. O le logo e tu'ufa'atasia ai le fa'atulagaga masani o le sieve fa'amago ofe ma se mamanu lalaga. O mataitusi o le igoa fa'aigoa ua fa'apipi'i ma fa'afeso'ota'i, ma o le fa'atulagaga e foliga mai o mea'ai mago o lo'o fa'aputuina i totonu o se sieve. Na filifilia le lanu moli e fai ma lanu fa'aigoa ina ia fa'aalia le tomai masani ma le mafanafana. O le fa'ailoga ua tusia i le fa'aformat vector ma fa'aoga i pusa fa'atau, nofoaga fa'atau, faleoloa i luga o le initaneti, ma fa'asalalauga. O le auro laufofoa ma le lomiga fa'aaliga (screen printing) o lo'o fa'aogaina i mea lomia.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai ZhenYue Logo ma Fa'ailoga o le Fa'aigoa, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina ZhenYue Logo ma Fa'ailoga o le Fa'aigoa e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. ZhenYue Logo ma Fa'ailoga o le Fa'aigoa e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: ZhenYue is a dried foods retailer with the aim of restore the essence of food. In order to better empower the new consumption experience of the company and strengthen the stickiness between consumers and the brand, the new brand standard color selects orange, which is conveys the traditional craftsmanship and enthusiastic visual language of the product. Through the visual combination of the new logo and extended graphics, the overall vision brings a strong penetrating power, which is unified and stylish, and further enhances consumer confidence.
Fua & Fa'apipi'i: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Fa'ailoga: Logo, Branding, Packaging, Visual Identity, Graphic Design
Tekonolosi Gaosiga: Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag, etc. The process involves foil gold, screen printing.
Lu'itau o le Mamanu: The difficulty of the work is that the brand has a wide range of dried foods products, and hundreds of products with design issues such as blurred labels, inconsistent packaging, and visual inconsistency in the overall image. Therefore, the new image upgrade design must be flexible enough to support different audiences and category diversity.
Su'esu'ega: In-depth research was conducted on the production process of traditional dried foods. In addition, the understanding and needs of dried foods in the daily life of the city and its people were analyzed. All this makes us clear the direction of brand upgrade. It redefines the essence of the brand, its differentiated attributes, values, the personality archetype of the brand and its main purpose. A design system that simultaneously displays the overall image of the brand and the unique attributes of the product is constructed.
Fa'aosofia: As one of the characteristic traditional crafts in China, the most significant feature of dried foods is that it is dehydrated by slow drying in the sun. Therefore, in the design of the new brand logo, the traditional bamboo sieve drying form and the weaving process are combined, and the brand name letters "z, h, e, n, y, u, e " are interspersed and linked to each other, so that the arrangement form of each letter makes it look like the collection of different dried foods in the bamboo sifter, which interprets the connotation of the brand name of " ZhenYue ", and brings out the beautiful meaning of " ZhenYue Selection, High-quality Gathering" as a whole.
Umi o le Poloketi: The project started in June 2020 in Guangzhou and finished in September 2021 in Guangzhou.
Fa'agasologa o Galuega: The new brand identity is designed for product retail packaging, sales outlets, online stores and advertising.
Sui o le 'Au: Creative Director: Zhiji Dong
Designer: Lu Gu
Fa'aaloaloga o Ata: Guangzhou Cheung Ying Design Co., Ltd..