Chi Hao Chang nisqap NYC Deal 99 Cent Store Marka Sut'inchay diseñon

Chi Hao Chang nisqap NYC Deal 99 Cent Store Marka Sut'inchay diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2020 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiShuyu· 2020

NYC Deal 99 Cent Store Marka Sut'inchay

Chi Hao Chang rurasqa

Mañakuq: School of Visual Arts

Shuyu T'aqapi A' Design Award Burunsi Premiu Atipaq

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Taripasqa Premio Atipaq

#90132 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

NYC Deal 99 Cent Store Marka Sut'inchay nisqamanta

NYC Deal nisqaqa huk 99 centavopi rantikuq wasipaq, New York llaqtapi kaqpaq, marka sut'inchay ruwasqa karqan. Kay sut'inchayqa huk sinchi qullqi chaniyuq qillqasqa t'aqllamanta, wistusqa kaq, chaskikuqkuna hap'ispa allinta churayta munasqankuman rikch'akuq, kanan. Wistusqa t'aqllaqa 99 centavolla huk chaniyuq kasqanta aswan sut'ita rikuchin markapaq. Hukkunapas kaq yanapaqkunaqa wasipi rantikuq kaqkunata qhawachin. Qillqasqa materialkunaqa digital laser imprimiywan ruwasqa, ichaqa tutu wayaqakuna, camisakuna, ima hukkunapas tela kaqkunaqa screen imprimiywan ruwasqa, sinchi tintakunawan wiñaypaq kananpaq.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

NYC Deal 99 Cent Store Marka Sut'inchay A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. NYC Deal 99 Cent Store Marka Sut'inchay sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. NYC Deal 99 Cent Store Marka Sut'inchay mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: NYC Deal is a local 99 cents store in New York City. To rebrand this store, it is important to let people grasp the most distinctive attraction of the store, that everything is only priced at 99 cents. With this design, no one can ignore the bold and striking price tag. Moreover, the designer carefully captured the inviting dangling movement to the drive to stimulate potential customers to grab a hold of the moving price tag themselves.
Tupukuna & P'istuy: The identity system will be used on various sizes, materials, platforms, which will not have a specific dimension.
Etiquetakuna: Branding, Graphic Design, Identity, Logo, Poster
Ruway Tecnología: For the packages and stationaries of the brand, digital laser printing will be used on various related productions. For the tote bags, shirts, and any other products that will be printed on fabrics will use screen printing to make the inks durable.
Diseño Sasachakuy: The challenge was to design a clear but powerful logo for the brand. The logo should be able to grab ahold of eyeballs of pedestrians and inform them about the main attraction of the store. This was the problem he sought out to solve at the first place. In the process of designing, the designer also struggled to grapple with the existing design at hand and avoided being limited by it. Hence, he spent a lot of effort into balancing his own creative process while maintaining the original identity. The logo should, of course, be different, but people should also still be able to identify the brand from past experience.
T'aqwiy: The type of research was conducted based on marketing and branding. The objective of the design is to make the brand more recognizable from other similar shops. Through competitor analysis, user research, and brand positioning strategy, the designer recognized that this kind of value shops make profits by selling bulks of products, instead of specialized sophisticated single items. Hence, it is critical for the brand to capture the attention of customers through branding. As a result, the logo was created to invite customers in with its dangling movement and simple statement, 99 cents.
Kallpachay: The angle of the symbol was inspired by the dangling price tag. When customers try to see the price of an item, they usually need to reach for the dancing price tag and pause it for the read. The design captured this movement as the main feature of the logo, encapsulating the shopping experience in one graphic. As for supporting elements, some features of the products in the shops are included.
Llamk'ay Pacha: The project started in November 2018 at the School of Visual Arts in New York City and was finished in April 2019.
Purichiy Puriy: The inspiration of the designer mostly comes from his careful observation of the surrounding environment in New York City. The designer has noticed how 99 cent stores can truly come handy when the budget is tight. As a result, he sought to improve the logo so people can understand its main feature more intuitively. First, he created the mood board by using the photos from the street to start sketching. After about fifty different trials, he finally decided on this distinctive and simple logo to grab attention from customers.