Keiichiro Yanagi - Harajuku Design Inc. nisqap Ancora Marca Rikuchiy diseñon

Keiichiro Yanagi - Harajuku Design Inc. nisqap Ancora Marca Rikuchiy diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2023 A' Design Award Platinu Premiu nisqap ancha chaniyuq atipaqninmi.

PlatinuShuyu· 2023

Ancora Marca Rikuchiy

Keiichiro Yanagi - Harajuku Design Inc. rurasqa

Mañakuq: Harajuku Design Inc.

Shuyu T'aqapi A' Design Award Platinu Premiu Atipaq

703,415

Taripasqa Premio Atipaq

#146124 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Ancora Marca Rikuchiy nisqamanta

Ancora nisqaqa huk marka qhatuymi, maypichus qillqana plumakuna papelería imkunatapas rantikunan. Kunan pachapi, digitalización willakuy tecnología nisqapas usqhayllatam ñawpaqman purishanku. Ichaqa, Ancoraqa qhawarin analógico, kikinpi rimanakuy kutichiyman. Ancoraqa yuyaykunan kay chaninchaykuna imayna kasqanmanta, maypichus sunqumanta qillqay, siq'iy kusikuyta qun, especial experienciapas qun, imaynachus qillqana plumakuna askha imaynapi huknirayman ruwasqa atikun; hinaspa tinta chaqruytapas cóctel sacudidor nisqawan.

Riqsichiy

A' Design Award Platinu Premiu nisqamanta

Ancora Marca Rikuchiy A' Design Award Platinu Premiu mishak kan, ancha jatun yupaychay, kayta mana shuk shina, sumak shinallatak mancharina diseñukunaman kun. Platinu mishak kashkakunaka ruray yachaypak mancharina rurashkakunami, yuyaypak tupukunata rikuchik wiñay yachaymi, shinallatak paykunata rurakkunapak mana tupushka ushayta rikuchinku. Kay diseñukunaka ashtawan riksishka rurashkakuna kanata munanku, paykunaka shuk pachapak sumak kayta rikuchinku, llaktakunapak alli kawsaymanpash yanapanku shinallatak arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichunku. Ancora Marca Rikuchiy hatun alli kayta rikuchin shinallatak pachata ashtawan alli kachun ruran. Ancora Marca Rikuchiy A' Design Award Platinu Premiu mishak rurashka kan, munayta kallarichin, yuyayta kallarichin, kushichin shinallatak hatun kushikuyta kun.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The brand follows the basic rituals of writing: filling the pen with ink, scribbling to test it before writing, etc. Using a “for everybody” design, also unites the simplicity of the form with the complexity of customization. The symbol mark shows a handwritten line from the tip of a fountain pen (as a scribble) with an ”A” in the center which is the initial letter of the brand name. The graphic design expresses colorful ink drops and handwritten lines written by the pen.
Tupukuna & P'istuy: The size may vary because there are different types of products.
Etiquetakuna: Branding
Ruway Tecnología: Many materials were used in the creation of the product and package.
T'aqwiy: Easy to select and choose by color gradients - All the items are part of the same brand - High level of customization A workshop where you can customize your pen to your taste turning a stationary experience into a shopping dream. - Everybody can enjoy. - A place to come to experience the colorful world of stationery. - Using refillable ink.
Kallpachay: Ancora is a brand store which sells fountain pens and stationaries. Nowadays, digitalization and information and communication technology have been progressing rapidly. On the other hand, Ancora focuses on the revival of analog in-person communication. Ancora reconsiders these values in which their way of writing, drawing from the heart provides joy that also delivers a special experience such as customizable fountain pens that can be combined in a myriad of ways; and ink blending using a cocktail shaker.
Llamk'ay Pacha: The store opened in March 2020. Located in Tokyo, Japan.
Purichiy Puriy: As a gift, a fountain pen is not just perfect but also provides a story on its own.
Huñu Runakuna: Creative director: Keiichiro Yanagi
Art directior: Keiichiro Yanagi
Graphic designer: Joséphine Grenier
Graphic designer: Yuka Minamino
Graphic designer: Ryusei Sakurai
Photography: Takashi Takayama
Project manager: Minoru Aoishi
Producer: Miho Nishikawa