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Hong Kong Trade Development Council nisqap Fashion Launderette Instalación Espacio diseñon

Hong Kong Trade Development Council nisqap Fashion Launderette Instalación Espacio diseñonqa Raymi Kamay Atipanakuy T'aqapi 2020 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.


BurunsiRaymi· 2020

Fashion Launderette Instalación Espacio

Hong Kong Trade Development Council rurasqa

Mañakuq: Hong Kong Trade Development Council

Raymi T'aqapi A' Design Award Burunsi Premiu Atipaq

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Llinphikuna

Diseñomanta

Fashion Launderette Instalación Espacio nisqamanta

Fashion Launderette nisqaqa Hong Kong llaqtapi moda rantiy-qhatuy huñunakuypaq ruwasqa kimsa instalación espaciokunam kan. Kay diseñoqa kimsa partikunata tupan: hukñin, punku qallariypi napaykuy instalación; iskayñin, exhibición wasip punkun allichasqa; kimsañintaq, 350 metro cuadrado hatun ancho espacio, moda rikuchiykunapaq, yachay huñuykunapaq (seminarios) hinaspa chaskikuykunapaq (recepciones) allichasqa. Kay temaqa 1980 watakunapi karqan p'achata t'aqsana wasikunamanta (laundromat) yuyarichisqa. Adorno pirqakunaqa aluminio sistemakunawan ruwasqa, kutin-kutin servichikuyta atinapaq, vinilo dibujokunawan qhawachisqa; contrachapada (plywood) qillqasqawantaq p'achata t'aqsana makinakunapa uyanta (facada) ruwan. Llimp'ikunataq, sasonpi moda ñawpaqman rikch'anankuta yachachisqa hina, qatikun.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Fashion Launderette Instalación Espacio A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Fashion Launderette Instalación Espacio sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Fashion Launderette Instalación Espacio mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta
The fair organizer offered 3 areas for an image uplift at the 2019 Hong Kong Fashion Week. First a welcome installation situated at the venue’s main foyer, next an entrance treatment for the exhibition hall’s main entry point. Followed by a 350m2 multifunctional space located inside the hall for fashion shows, seminars, cocktail receptions and gathering activities. Inspired by 1980s laundromats interiors, a thematic fun approach was taken under the concept of Fashion Launderette.
Tupukuna & P'istuy
The 30m2 x 5m high welcome installation, along with the 135m2 x 4m high hall entry and the 350m2 x 5.5m high multifunctional space were all built with the following materials. Reusable aluminium systems, metal frames, plywood panel with digital print, stretched vinyl, backlit acrylic signage and foamboard. All furniture and mannequins were hired. Props such as washing powder, detergent and the tiered seating were covered with artwork sticker. All the flooring used biodegradable carpet.
Etiquetakuna
Trade, Hong Kong, Fashion, Laundrette, Washing Machines, Installation, Space, Exhibition, Design, Organiser, Fair
Ruway Tecnología
All decorative walls were built using reusable aluminium systems cladded on top with vinyl graphics. Each protruding washing machines facade were made from digital printed plywood cover with rounded framed glass inserts. Some of the rounded framed glass inserts had digital screens. Other materials include metal frames, carpet, wooden tiered seating with digital print and a 3m high x 5m wide digital screen hung on the main backdrop were used within the 350m2 multifunctional space.
Diseño Sasachakuy
The most challenging part was finding an impartial concept for the fashion industry worked with the various fashion genres exhibiting at this fair. Aesthetically, the organiser design had to uplift the fairs image and be engaging and instagrammable to the thousands of visitors. With so many ideas at the early concept research, it was decided the Fashion Laundrette idea would be the most appealing one to developed to tackle this brief.
T'aqwiy
The research was based on the fashion trend forecast consultant predictions on upcoming colours and textiles for the next season. This was mixed with the question of how to provide a impartial yet eye catching theme related to the fashion and clothing industry. With all this researched a fun and holistic development emerged. Hence, a series of thematic settings based on 1980s laundromat culture under the concept the Fashion Laundrette began.
Kallpachay
The inspiration came from the design brief of the organiser which stipulates a neutral yet eye catching approach to compliment the various genres of fashion brands exhibiting at the fair. A generic fun creative development began by making a laundromat themed inspired by the 1980s to dress 3 communal spaces. Furthermore, each installation echoed the latest colours trend for the upcoming season from the trend consultant of the fashion industry.
Llamk'ay Pacha
The project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 4 days starting from the 14th until the 17th of January 2019.
Purichiy Puriy
The flow was important as both the welcome installation and hall entry treatment were created to heighten the visitors first impression before they entered the exhibition booths inside the trade fair. Inside the exhibition hall, visitors can easily find the central multifunctional space which echoed the Fashion Laundrette concept. The design work of the organiser was a transformative tool to image uplift this fashion event.

Auspiciasqa

Designers.org nisqamanta Aswan Karuman T'aqwiy

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Allin Diseñoqa Hatun Riqsiyta Meresen

A' Design Award nisqaqa tukuy suyukunamanta allin diseñopaq juradowan qhawasqa premiom. A' Design Award nisqapi yaykuy, meresisqa riqsiyta, sutiyuq kayta, hatunchayta, ruwayniykipaq riqsichiyta tarinaykipaq. Ruwayniykita A' Design Award nisqapaq akllasqa kachun, munasqa A' Design Prize nisqapaq atipanakunaykipaq.

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