ʻO WiseTribe Education ‘Ike Maka Kūikawā na Somethink Brand he mea lanakila hanohano loa o ka 2020 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

KalaKiʻi· 2020

WiseTribe Education ‘Ike Maka Kūikawā

na Somethink Brand

Mea Kūʻai: WiseTribe education

Mea Lanakila A' Design Award Kala ma ka Māhele Kiʻi

49,805

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #97579

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā WiseTribe Education ‘Ike Maka Kūikawā

He ‘ike maka kūikawā ‘o WiseTribe Education i hana ‘ia no kekahi hui ho‘ona‘auao e lawelawe ana i nā keiki mai ka hānau ‘ana a hiki i ka ‘umikūmālua o ka makahiki. Ua like ka leo o ka inoa Kina weisi me ka hua‘ōlelo Pelekania wise, ka mea nona ho‘i ke ‘ano o ka no‘ono‘o. Ke ho‘ohana nei ka ‘ike maka i nā hui waihoʻoluʻu ‘ele‘ele a me nā kiʻi kōkua e hō‘ike ai i ke kū‘oko‘a a me ka noʻonoʻo hakuʻia. Ke kōkua nei nā kiʻi hō‘ailona, e komo pū ana kekahi kanaka ‘ōiwi, he mo‘okini dinosaur, he lā‘au na‘auao a me kekahi hōkūhele, i nā keiki e pili ai me ka hō‘ailona. Ua ho‘ohana ‘ia ka ‘ike maka ma nā pepa ho‘olaha, nā palapala kuhikuhi pāpaho pili kanaka, nā kāleka ‘oihana, nā wahi leka a me nā hōʻailonaʻōpuʻu.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā WiseTribe Education ‘Ike Maka Kūikawā i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā WiseTribe Education ‘Ike Maka Kūikawā he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā WiseTribe Education ‘Ike Maka Kūikawā e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The Wise Tribe is a education organization. Focus on children between 0 and 12 years old.The brand's Chinese name "weisi" is a homonym for "wise" in English., which is also the meaning of thinking. They hope the brand can be more close to children, like the original tribe, accompany the growth of children. They believe that children grow up with infinite possibilities, Therefore, the brand should be like children, with infinite imagination space.
Nā Ana a me ka Hoʻopili: Writing paper:210mm (width) *285mm (length), Business card:90mm (width)*55mm(length), The badge:50mm(width)*50mm(length)
Nā Lepili: Brand, logo, Visual Identity, Education, child
ʻEnehana Hana: Templates for posters and social media, business cards, envelopes, badges.
Pilikia Hoʻolālā: In recent years, the concept of STEM teaching has not yet emerged in China, and people are still ignorant of the concept of "children's recreation center" or "interest enlightenment education". As a new brand of diversified interest enlightenment education, the Wise Tribe is facing the conceptual challenge of the whole traditional enlightenment education market. And how they can visually differentiate themselves from other brands in the market.
Noiʻi: Blooming in the soil of tribal freedom is the core idea of this case. In the whole design process, combining the characteristics of multi-dimensional education and teaching resources of the brand, they adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality, and created various forms of IP images for it.
Hoʻoulu Manaʻo: The wise tribe, which means the most primitive enlightenment fire and intelligent division of labor, is a state of being unrestrained by rules and full of inspiration. If it is designed with a single image, it is likely to fall into the routine of conventional machinery.Blooming in the soil of tribal freedom is the core idea of this case. They adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality.
Ka Lōʻihi o ka Papahana: The project started in January 2018 in Guangzhou, China.
Kaʻina Hana: Within the brand, They have joined the Wise indigenous people, the wise dinosaur, the wise wisdom tree and the mascot of the wise planet, so that the children can communicate with the brand better.
Nā Lālā Hui: Astro Wong
Dorne Tsui
Jr Deng
Nā Kuleana Kiʻi: Image #1: Designer Astro Wong, WiseTribe education, 2018.
Image #2: Designer Astro Wong, WiseTribe education, 2018.
Image #3: Designer Astro Wong, WiseTribe education, 2018.
Image #4: Designer Astro Wong, WiseTribe education, 2018.
Image #5: Designer Astro Wong, WiseTribe education, 2018.