ʻO Ancora Kiʻi Ka ʻike Maka na Keiichiro Yanagi - Harajuku Design Inc. he mea lanakila hanohano loa o ka 2023 A' Design Award Palatina ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.
PalatinaKiʻi· 2023
Ancora Kiʻi Ka ʻike Maka
na Keiichiro Yanagi - Harajuku Design Inc.
Mea Kūʻai: Harajuku Design Inc.
Mea Lanakila A' Design Award Palatina ma ka Māhele Kiʻi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #146124Ka Hoʻolālā
E Pili Ana iā Ancora Kiʻi Ka ʻike Maka
He hale kūʻai hōʻailona ʻo Ancora e kūʻai aku ana i nā peni punawai a me nā waihona. I kēia mau lā, ke holomua nei ka digitalization a me ka ʻike a me ka ʻenehana kamaʻilio. Ma ka ʻaoʻao ʻē aʻe, nānā ʻo Ancora i ke ola hou ʻana o ke kamaʻilio kanaka analog. Ke noʻonoʻo hou nei ʻo Ancora i kēia mau waiwai i ko lākou ʻano kākau, ka huki ʻana mai ka puʻuwai e hāʻawi i ka hauʻoli e hāʻawi pū i kahi ʻike kūikawā e like me nā peni punawai hiki ke hoʻohui ʻia i nā ʻano he nui; a me ka hui ʻana o ka inika me ka hoʻohana ʻana i ka mea hoʻoheheʻe koko.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Palatina
Ua lanakila ka hoʻolālā Ancora Kiʻi Ka ʻike Maka i ka A' Design Award Palatina, he ʻike hoʻohanohano nui i hāʻawi ʻia i nā hoʻolālā ʻoiaʻiʻo loa ka kūʻokoʻa, ka nani a me ka kamahaʻo. He mau mea kupaianaha o ka hana noʻeau nā lanakila Palatina, he mau hōʻike o nā palena o ka noʻonoʻo hana noʻeau, a hōʻike lākou i ka ʻoihana ʻoi aku a me ka ʻuhane akamai o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo kēia mau hoʻolālā nā hana kaulana loa e wehewehe ana i ka nani o kekahi au, kōkua i ke ola pono o ke kaiāulu a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hōʻike ka hoʻolālā Ancora Kiʻi Ka ʻike Maka i ke kūlana ʻoi kelakela i ʻoi aku ma mua o ka palena a hoʻomaikaʻi ʻole ʻole i ka honua ma o kona mau ʻano pōmaikaʻi a waiwai. He hana ka hoʻolālā Ancora Kiʻi Ka ʻike Maka i lanakila i ka A' Design Award Palatina e hoʻāla i ka makemake, hoʻoulu, hoʻoikaika, hoʻohauʻoli a hoʻā i ka hauʻoli nui.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- The brand follows the basic rituals of writing: filling the pen with ink, scribbling to test it before writing, etc. Using a “for everybody” design, also unites the simplicity of the form with the complexity of customization. The symbol mark shows a handwritten line from the tip of a fountain pen (as a scribble) with an ”A” in the center which is the initial letter of the brand name. The graphic design expresses colorful ink drops and handwritten lines written by the pen.
- Nā Ana a me ka Hoʻopili
- The size may vary because there are different types of products.
- Nā Lepili
- Branding
- ʻEnehana Hana
- Many materials were used in the creation of the product and package.
- Noiʻi
- Easy to select and choose by color gradients - All the items are part of the same brand - High level of customization A workshop where you can customize your pen to your taste turning a stationary experience into a shopping dream. - Everybody can enjoy. - A place to come to experience the colorful world of stationery. - Using refillable ink.
- Hoʻoulu Manaʻo
- Ancora is a brand store which sells fountain pens and stationaries. Nowadays, digitalization and information and communication technology have been progressing rapidly. On the other hand, Ancora focuses on the revival of analog in-person communication. Ancora reconsiders these values in which their way of writing, drawing from the heart provides joy that also delivers a special experience such as customizable fountain pens that can be combined in a myriad of ways; and ink blending using a cocktail shaker.
- Ka Lōʻihi o ka Papahana
- The store opened in March 2020. Located in Tokyo, Japan.
- Kaʻina Hana
- As a gift, a fountain pen is not just perfect but also provides a story on its own.
- Nā Lālā Hui
- Creative director: Keiichiro Yanagi
Art directior: Keiichiro Yanagi
Graphic designer: Joséphine Grenier
Graphic designer: Yuka Minamino
Graphic designer: Ryusei Sakurai
Photography: Takashi Takayama
Project manager: Minoru Aoishi
Producer: Miho Nishikawa
Kākoʻo ʻIa
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