ʻO Collection of Formosa Terroir ʻo Ka Hoʻolālā Paʻi ʻana na PH7 Creative Lab he mea lanakila hanohano loa o ka 2023 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
KalaʻUhi· 2023
Collection of Formosa Terroir ʻo Ka Hoʻolālā Paʻi ʻana
Mea Kūʻai: PH7 Creative Lab
Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #149110Ka Hoʻolālā
E Pili Ana iā Collection of Formosa Terroir ʻo Ka Hoʻolālā Paʻi ʻana
ʻO ka mahiʻai ʻo Taiwan he kumu haʻaheo no ka lāhui, me nā huahana kiʻekiʻe e lawe ana i nā moʻolelo neʻe ma hope o lākou. No ka hōʻike ʻana i ko lākou nani, ua hui pū ʻo PH7 Creative Lab i nā mea mahiʻai & #039; nā hui mai waena, komohana, hema a me ka hikina o Taiwan a koho i ʻehā mau huahana me ka waiwai hōʻike kūloko e pili ana me ESG a puni ke kumumanaʻo o ka Collection of Formosa Terroir.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Collection of Formosa Terroir ʻo Ka Hoʻolālā Paʻi ʻana i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Collection of Formosa Terroir ʻo Ka Hoʻolālā Paʻi ʻana he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Collection of Formosa Terroir ʻo Ka Hoʻolālā Paʻi ʻana e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Taiwan agriculture has always been a source of pride for the nation, with high-quality products that carry moving tales behind them. To present their beauty, PH7 Creative Lab has brought together farmers’ associations from central, west, south and east Taiwan and selected four products with local representation value that align with ESG around the theme of Collection of Formosa Terroir.
- Nā Ana a me ka Hoʻopili
- Gift box dimensions: 147 × 147 × 140mm
Four color printing + Partial bronzing + Partial embossing + Double-sided matte film - Nā Lepili
- Package design，Souvenir Design，Agricultural aesthetics，Oriental design，Place making，Taiwan Flavor
- ʻEnehana Hana
- Four unique flavors of the island are collected in a beautifully designed gift box, enabling you to carry mountain, sea, heaven and earth along with you wherever you go. The design adopts the structure of continuous packaging and divides the box into four continuous triangular compartments with independent openings for each of the four key products. In terms of visual impact, a progressive box opening process is introduced according to the sequence of mountain, sea, heaven and earth, guiding you to read the stories of the four areas slowly and gradually appreciate the rich agricultural flavors of Formosa Island as you open the gift box. The combination of the progressive box opening design and unique box structure makes for a product packaging of clever innovation and design impact.
- Pilikia Hoʻolālā
- Farmers’ associations are farmer organizations unique to Taiwan. There are close to 300 farmers’ associations in Taiwan whose functions are to improve farmers’ knowledge and skills, facilitate agricultural modernization, improve the lives of farmers and develop farming village economies. However, most farmers’ associations are relatively traditional in thinking and thus easily limited in terms of marketing and promotion. PH7 Creative Lab has been building innovative branding for Taiwan agriculture for many years. This time, it has introduced branding and design thinking for the products of four areas, creating stories for the products and introducing aesthetic value in building the design of the Collection of Formosa Terroir gift box with high national representation value for Taiwan. We succeeded in transforming the traditional impression towards agricultural products held by the public and also in creating value for Taiwan agriculture and promoting high-quality product markets.
- Hoʻoulu Manaʻo
- PH7 Creative Lab is a long-time partner of Taiwan agriculture specializing in creating design value for the industry. To increase visibility for innovation, we selected four products with local representation value aligning with ESG around the theme of Collection of Formosa Terroir, including 92 Coffee (Mountain), dried wax apple (Sea), slow brewed tea (Heaven) and jasmine tea (Earth). These are Taiwan’s most authentic local flavors.
- Ka Lōʻihi o ka Papahana
- The project started in April 2022 in Taichung County, Taiwan
and finished in September 2022 in Taichung County, Taiwan - Nā Lālā Hui
- Design：PH7 Creative Lab
Sub-Brand of packaging：PH7 Creative Lab
Kākoʻo ʻIa
ʻImi ma ʻō aku o Designers.org
E ʻimi i nā huahana, nā lawelawe a me nā manawa mai kā mākou mau hoa hoʻolaha.
Hou Aku e ʻImi Ai
Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
