ʻO Animated Koopmans Logo Hōʻailona ʻOihana na Ruud Winder - Rebrandt he mea lanakila hanohano loa o ka 2023 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.
KalaKiʻi· 2023
Animated Koopmans Logo Hōʻailona ʻOihana
Mea Kūʻai: Rebrandt
Mea Lanakila A' Design Award Kala ma ka Māhele Kiʻi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #149078Ka Hoʻolālā
E Pili Ana iā Animated Koopmans Logo Hōʻailona ʻOihana
Ua noi ʻo Koopmans iā Rebrandt e hoʻomaopopo māmā i ka ākea o kā lākou mau huahana. ʻAʻole pono hou ka huaʻōlelo "hale paʻi" i kā lākou hana. ʻO kēia hōʻailona hou, ʻaʻole he ʻōlelo hoʻolālā nani wale nō, akā he mea hoʻolaha alakaʻi no hoʻi e hoʻike ana i ka like ākea o nā huahana e hiki ai ke hāʻawi. Makemake ʻo Ruud Winder, ka poʻo hoʻolālā o Rebrandt, e hōʻike ʻia ka ʻano hana neʻe o ka hui ma nā hoʻolālā. Kaʻawale ka neʻe me ka noho mālie i manaʻo ʻia no ka hui paʻi, a pono loa e hoʻokoʻikoʻi ʻia kēlā ākea.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Animated Koopmans Logo Hōʻailona ʻOihana i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Animated Koopmans Logo Hōʻailona ʻOihana he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Animated Koopmans Logo Hōʻailona ʻOihana e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Koopmans asked the rebranding agency to communicate the breadth of the range more clearly. The word 'print shop' no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language, but also a strategic marketing instrument that communicates the wide range of products they can offer.
The animated logo (see video) is the basic logo of this company. Koopmans uses it everywhere; online, in videos and all kind of presentations. - Nā Lepili
- Typographic, animated logo, logo system
- Pilikia Hoʻolālā
- The hardest part was getting the typography into a solid balance. After hundreds of versions Rebrandt finaly succeeded.
- Noiʻi
- Company exists more than 70 years, this history needs to be carried by this new design too. With the typography the design is timeless with a small hint to history.
- Hoʻoulu Manaʻo
- The designer wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.
- Ka Lōʻihi o ka Papahana
- From concept to realisation approximately 3 months.
- Kaʻina Hana
- Logosystem is moving as an abacus, slidely moving from one to the other option. Animation is made by Peter Puntman and online by Kaz van Wel.
- Nā Palapala Kuleana
- Ruud Winder - Rebrandt 2022
- Nā Lālā Hui
- Ruud Winder — concept & design
Linda Kaandorp — dtp
Peter Puntman — animation
Kaz van Wel — website + html5 animation - Nā Kuleana Kiʻi
- Ruud Winder - Rebrandt 2022
Kākoʻo ʻIa
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Hou Aku e ʻImi Ai
Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
