Lele i ka ʻike
Dragon Boat Festival Packaging Pahu Makana na ShenZhen XiShang Boutique Packing Co., Ltd

ʻO Dragon Boat Festival Packaging Pahu Makana na ShenZhen XiShang Boutique Packing Co., Ltd he mea lanakila hanohano loa o ka 2022 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.


KalaʻUhi· 2022

Dragon Boat Festival Packaging Pahu Makana

na ShenZhen XiShang Boutique Packing Co., Ltd

Mea Kūʻai: ShenZhen XiShang Boutique Packing Co., Ltd

Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi

28,601

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #134172

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Dragon Boat Festival Packaging Pahu Makana

ʻO ka Waihona Pahu ʻAhaʻaina Waʻa Kelekona he pahu makana i hana ʻia no ka ʻAhaʻaina Waʻa Kelekona Pākē. Ua hoʻokumu ʻia ka pahu waho ma ke ʻano he kelekona, me nā lau mugwort e kaha ana i ke kino a me nā ʻano lau ʻohe e hana ana i nā unahi. Hōʻike ka pahu loko i ʻelua kelekona e paʻa ana i ka zongzi, he hōʻailona e hōʻike ana i ka pōmaikaʻi pālua ma ka moʻomeheu Pākē. Ke hāpai ʻia ke poʻi, wehe ʻia nā ʻaoʻao ʻehā o ka pahu loko ma o ke kaomi honua, e like me ka pāhū e piʻi ana. Ua hana ʻia ka pahu me ka pepa palekana kaiapuni me ka kālai pepa kolu-ana a me ka pepa paʻakikī papa. Hoʻopuka ka hoʻolālā i nā makemake no ke olakino a me ka pōmaikaʻi.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā Dragon Boat Festival Packaging Pahu Makana i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Dragon Boat Festival Packaging Pahu Makana he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Dragon Boat Festival Packaging Pahu Makana e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa
Dragon Boat, a traditional symbol of the Chinese Dragon Boat Festival, as well as an ideology that people wish to eradicate diseases, is the origin of this packaging. Thus, the elements of Dragon Boat, Zongzi and mugwort are integrated into the outer packaging and the inner box to convey benedictions, especially against the backdrop of Covid-19.
Nā Ana a me ka Hoʻopili
475mm X 213mm X 130mm
ʻEnehana Hana
Eco-friendly paper and 3D paper carving techniques
Pilikia Hoʻolālā
The biggest challenge is the integration of traditional cultural elements and packaging, which not only brings users visual experiences, but provides them with an interactive using process.
Noiʻi
The Chinese ancestors considered dragon the symbol of luck and the master of winds and rains. On the Dragon Boat Festival, the Eastern Star, representing the Azure Dragon will rise to the sky, which is called Dragon skies in Chinese classical astrology. As the Azure Dragon is in the highest position, affair will also reach acme. Therefore, Wu Yue tribes whose totem is the dragon will hold a grand totem sacrifice to pray for the eradication of epidemics and influenza and the fortune of the world.
Hoʻoulu Manaʻo
It was inspired by the Dragon Boat Sacrificial Ceremony, by which the ancient Chinese prayed to stars and gods for the eradication of diseases and bumper harvest. The outer box is designed with a dragon as the main body, with the shape of mugwort leaves outlining the torso of the dragon and the grains of the reed leaves as the scales of the dragon body. While the inner box adopts a packaging of two dragons holding Zongzi, which means double luck in Chinese culture.
Ka Lōʻihi o ka Papahana
This product was started in Shenzhen, China in April 2020, and was finished in Shenzhen, China in May 2020.
Kaʻina Hana
When users lift the box lid, the independent four sides of the inner box will be unfolded by gravity, which looks like a suddenly risen curtain. In this work, with totems, festival rituals and Dragon Boat scenes as the theme, traditions and characteristics of the Dragon Boat Festival are presented through multi-layered three-dimensional patterns and layered cardboard.
Nā Lālā Hui
Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Yunfeng Hu

Kākoʻo ʻIa

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Kūpono ka Hoʻolālā Maikaʻi i ka Hoʻomaikaʻi Nui

ʻO ka A' Design Award he makana hoʻomaikaʻi honua, i hoʻoholo ʻia e nā luna, no ka hoʻolālā maikaʻi. E komo i ka A' Design Award e loaʻa ai ka manawa e ʻike ʻia ai kou hana ma ke ʻano kūpono, a e loaʻa ai ka kaulana, ka hanohano a me ka hoʻolaha no kāu hana. E koho inoa i kāu hana no ka A' Design Award a e hoʻokūkū no ka makana A' Design Prize i makemake nui ʻia.

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