Sincha-Man Identidade Corporativa de Donggyun Kang

O deseño Sincha-Man Identidade Corporativa de Donggyun Kang é un estimado gañador do moi prestixioso 2020 A' Design Award de Bronce na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

BronceGráfico· 2020

Sincha-Man Identidade Corporativa

de Donggyun Kang

Cliente: Sinchaman

Gañador do A' Design Award de Bronce na Categoría Gráfico

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Cores

O Deseño

Sobre Sincha-Man Identidade Corporativa

Sincha-Man é un programa de identidade corporativa creado para un pequeno servizo de leasing e aluguer de vehículos. A identidade constrúese arredor dun personaxe heroe, xa que os heroes son amplamente recoñecidos polos seus símbolos. As ilustracións, iconas, símbolos e tipografía debuxados en liñas azuis frías expresan honestidade, confianza e velocidade. Un motivo que suxire un halo de heroe reforza a temática. Os mesmos elementos aplícanse de forma consistente tanto en medios en liña como fóra de liña. A identidade ten como obxectivo dotar á nova marca dun forte recoñecemento e unha impresión favorable nun mercado moi competitivo.

O Recoñecemento

Sobre o A' Design Award de Bronce

Sincha-Man Identidade Corporativa gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Sincha-Man Identidade Corporativa sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Sincha-Man Identidade Corporativa satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Sinchaman is a small-scale brand that provides a car-lease&rental service started from a one-man business. In the situations of the saturated market, preoccupancy of large companies and the importance of economy of scale, we judged that implanting strong recognition and favorable impression to customers are important to enter the market and establish itself successfully as a new brand. Building only one strong brand image from brand naming to identity was demanded to establish that.
Dimensións e Embalaxe: Design elements are consistently communicated via a variety of contact media, both online and offline, that is perceived as a unique brand experience that only the 'Sinchaman' can offer.
Etiquetas: Sinchaman, CI, BI, Corporate Identity, Brand Identity
Tecnoloxía de Produción: Illustrations that symbolize honesty, trust, and power of quickness, motifs that symbolize hero's halo effect, cool blue line colors, icons, symbols, and typography intuitively convey the pride and mindset of the 'Sinchaman' for the rental &lease service he wants to offer his customers.
Reto de Deseño: The brand Sinchaman understands difficulties customers suffer and the situation of the market,
and it deduces tone and manner that leads the brand to resolve them.
Investigación: We need to convey the strong image to enter the competitive market.
Through the hero based on the brand core values, we set a strategy of personifying the brand image to step close to customers friendly and leave a strong impression.
Inspiración: Lots of heroes have their own symbols, and people recognize them by their symbols. Sinchaman also enables people to recognize Sinchaman by the symbol.
Duración do Proxecto: The project started in December 2018 and finished in March 2019 in Republic of Korea.
Fluxo de Operacións: Sinchaman is a car rental service brand that works with the right mind-set in the competitive and complex market of car rental service. provides guides which are kind as bright light to customers who have difficulty from a complicated procedure of car rental service, and thinks honest quotation and sincere movement is the fastest way of service for customers. wishes to be remembered for a long time as a brand that gives strong faith in the confusing market with information overload.
Membros do Equipo: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim