Seotun Saram Identidade Corporativa de Yangji Kim

O deseño Seotun Saram Identidade Corporativa de Yangji Kim é un estimado gañador do moi prestixioso 2020 A' Design Award de Bronce na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

BronceGráfico· 2020

Seotun Saram Identidade Corporativa

de Yangji Kim

Cliente: Seotun Saram

Gañador do A' Design Award de Bronce na Categoría Gráfico

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Cores

O Deseño

Sobre Seotun Saram Identidade Corporativa

Seotun Saram é unha identidade corporativa para un servizo que conecta persoas que buscan axuda con conselleiros profesionais. O nome refírese a alguén que aínda non é hábil, e o slogan afirma que todo o mundo comeza torpemente. Un conto de fadas describe o proceso de asesoramento para persoas non familiarizadas coa consulta. A historia ten dous personaxes: Seotun, unha persoa que busca consello e que anda á deriva, e Gobukki, un conselleiro lento pero fiable. A cálida textura do papel, o lírico azul mariño do ceo nocturno e as iconas debuxadas a man conforman o sistema visual. A intención é presentar o asesoramento como algo amigable, cálido e seguro.

O Recoñecemento

Sobre o A' Design Award de Bronce

Seotun Saram Identidade Corporativa gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Seotun Saram Identidade Corporativa sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Seotun Saram Identidade Corporativa satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: 'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' We made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
Dimensións e Embalaxe: This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
Etiquetas: SeotunSaram, CI, BI, Corporate Identity, Brand Identity
Tecnoloxía de Produción: We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Reto de Deseño: This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
Investigación: There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Inspiración: Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. We wanted people to get good counseling service through this and hoped their life to be warmer.
Duración do Proxecto: The project started in April 2017 and finished in August 2018 in Republic of Korea.
Fluxo de Operacións: We wanted to enable clients to get skilled counseling in a safer setting.We tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
Membros do Equipo: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim