Better Bodies Hi Identidade de Marca de Takahiro Eto

O deseño Better Bodies Hi Identidade de Marca de Takahiro Eto é un estimado gañador do moi prestixioso 2022 A' Design Award de Platino na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

PlatinoGráfico· 2022

Better Bodies Hi Identidade de Marca

de Takahiro Eto

Cliente: Better Bodies Hi

Gañador do A' Design Award de Platino na Categoría Gráfico

2,638,834

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Cores

O Deseño

Sobre Better Bodies Hi Identidade de Marca

Better Bodies Hi é unha identidade de marca para un estudio de adestramento. A identidade baséase nunha tipografía que se transforma en tres etapas. A medida que os visitantes se desprazan da recepción á zona de adestramento, as letras dos sinais vólvense máis grosas e grandes. O estilo máis fino úsase con moderación na recepción para crear unha atmosfera de calma. O estilo máis groso úsase na zona de adestramento cunha altura de máis dun metro. A tipografía aplícase ao logotipo, ao sitio web, á sinalización e aos materiais impresos. As letras cambiantes axudan aos usuarios a preparar o corpo e a mente para o exercicio paso a paso.

O Recoñecemento

Sobre o A' Design Award de Platino

Better Bodies Hi Identidade de Marca gañou o A' Design Award de Platino, un recoñecemento extremadamente prestixioso outorgado a deseños verdadeiramente excepcionais, elegantes e magníficos. Os gañadores Platino son marabillas da creación, testemuños dos límites da creatividade intelectual, e demostran o profesionalismo inigualable e o xenio dos seus deseñadores. Espérase que estes deseños sexan as obras máis renomeadas, que definen a estética dunha época, contribúen ao benestar da sociedade e fan avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Better Bodies Hi Identidade de Marca exhibe un nivel de excelencia transcendente e fai do mundo, sen ningunha dúbida, un lugar mellor coas súas características vantaxosas e valiosas. Better Bodies Hi Identidade de Marca é unha obra gañadora do A' Design Award de Platino que esperta desexos, inspira, emociona, deleita e desprega unha gran alegría.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Better Bodies Hi is a workout studio. They needed to create an environment where users after work could gradually prepare their body and mind towards exercise. Therefore, they designed a typeface that transforms in three stages. As users move from the reception to the workout area, the typeface of the sign gradually changes to a thicker and larger. The typeface gradually guides and encourages the user to work out. They used this typeface in logo, website, and products, to create a brand identity.
Dimensións e Embalaxe: This specialized typefaces has been used for everything from small application icons to institutional signage up to 1045mm in height. It has also been displayed in a variety of ways, from printed materials to digital signage, cutting sheets, and acrylic.
Etiquetas: Brand Identity, Branding, Visual Identity, Logo, Signage, Typeface, Experience
Tecnoloxía de Produción: A typeface that transforms in three stages was developed for this project. As that typeface gradually gets thicker, the diagonal lines increase, giving it a more lively look. In the reception area, the thinnest typeface is used sparingly to create a relaxed atmosphere. In the workout area, the boldest typeface is used at a size of more than one meter to encourage users. The use of different typefaces depending on the user's situation contributes to the quality of the user's experience.
Reto de Deseño: In Japan, advertisements for gyms often use pictures of very fit Westerners. Of course, Japanese do not become Westerners as a result of workout. BETTER BODIES HI conveys the message that you can improve your body and your life by making incremental changes to your current self. Therefore, They have visualized the "change". The difficulty was in managing the three different typefaces. They designed guidelines and format data so that the client could operate the typeface themselves.
Inspiración: Normally, the weight of a typeface changes, but its skeleton does not change significantly. For a long time, I have been wondering if it is possible to create a typeface whose skeleton also changes when its weight changes. Also, in general signage projects, the typeface used is limited in order to give a sense of unity to the space, but I was wondering if it would be possible to change the typeface to match the function of the space. These two ideas became the inspiration for this design.
Duración do Proxecto: The project started in November 2018 and opened in Aoyama, Tokyo in March 2020.
Fluxo de Operacións: It is impossible for a user who has just returned from working in an office to start training hard right away. It is necessary to gradually prepare the body and mind. For this reason, the sign at the reception desk is small and modest. The locker sign is a little larger. Signs in the workout area are very large. By changing the signs according to the user's situation, the user can gradually become more prepared.
Membros do Equipo: Takahiro Eto
Takaaki Nakamura
Shizuka Iijima