Culture to Technology Identity Cartel de Lei Wang

O deseño Culture to Technology Identity Cartel de Lei Wang é un estimado gañador do moi prestixioso 2025 A' Design Award de Platino na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

PlatinoGráfico· 2025

Culture to Technology Identity Cartel

de Lei Wang

Cliente: Hefei High Tech Digital Technology Co., LTD.

Gañador do A' Design Award de Platino na Categoría Gráfico

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O Deseño

Sobre Culture to Technology Identity Cartel

Culture to Technology Identity é un cartel deseñado para a súa exhibición en caixas de luz de paradas de autobús. Na sección superior, o carácter chinés de Anhui está enmarcado polos contornos clásicos da arquitectura de Huizhou, evocando a historia e a cultura rexionais. O carácter transfórmase gradualmente nun circuíto, rematando nos catro caracteres chineses de Hefei High Tech. O cartel mide 60 por 90 centímetros. Os tons azuis en degradado están impresos con sobreimpresión de cor directa, e as liñas do circuíto están recubertas con verniz UV localizado para conseguir un efecto en relevo.

O Recoñecemento

Sobre o A' Design Award de Platino

Culture to Technology Identity Cartel gañou o A' Design Award de Platino, un recoñecemento extremadamente prestixioso outorgado a deseños verdadeiramente excepcionais, elegantes e magníficos. Os gañadores Platino son marabillas da creación, testemuños dos límites da creatividade intelectual, e demostran o profesionalismo inigualable e o xenio dos seus deseñadores. Espérase que estes deseños sexan as obras máis renomeadas, que definen a estética dunha época, contribúen ao benestar da sociedade e fan avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Culture to Technology Identity Cartel exhibe un nivel de excelencia transcendente e fai do mundo, sen ningunha dúbida, un lugar mellor coas súas características vantaxosas e valiosas. Culture to Technology Identity Cartel é unha obra gañadora do A' Design Award de Platino que esperta desexos, inspira, emociona, deleita e desprega unha gran alegría.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: In the upper section, the Chinese character for Anhui is framed by the classic contours of Huizhou architecture, underlying the profound historical and cultural legacy. This character gradually transforms into a circuit, symbolizing technological advancement, culminating in the four Chinese characters for Hefei High Tech. This progression illustrates the shift from cultural imagery to technological representation, forming the visual centerpiece of the entire composition.
Dimensións e Embalaxe: 60X90cm
Etiquetas: Anhui, Hui Style Architecture, Traditional Culture, Hefei High Tech Zone, Technology, Innovation, History, Future, Convergence
Tecnoloxía de Produción: The design features high precision drawings at 300dpi. For the bus stop light box, the dimensions are set at 60×90cm, reserving a 3mm bleed and crease for die cutting. The gradient blues utilize spot color overprinting, while circuit lines are enhanced with UV local varnish to create a 3D effect. The production process rigorously ensures color calibration and alignment accuracy to fulfill the requirements for long-term outdoor display.
Reto de Deseño: Creating a seamless transition between the traditional profiles of Huizhou architecture and modern circuit designs poses a significant challenge for designers. This requires a command in proportion, structural arrangement, and color application. The background features a gradient of blue tones, capturing the essence of Jiangnan, where Huizhou culture thrives, and symbolizing a forward looking perspective filled with endless possibilities in science and technology.
Investigación: In recent years, Anhui has leveraged scientific and technological innovation to drive new quality productivity, achieving remarkable results in sectors such as NEVs, intelligent manufacturing, quantum information, and green energy. This focus on innovation has established science and technology as a new hallmark for Anhui. The Hefei High Tech Zone stands at the forefront of this wave of technological advancement in the region.
Inspiración: The advancement of the Hefei High Tech Zone, which facilitates the transition of. Anhui Province from a culturally rich region to a hub of science and innovation, serves as the central theme of this poster. As the capital of Anhui Province, Hefei boasts a rich heritage of Huizhou culture, where traditional Huizhou architecture seamlessly merges with modern technology and innovation, as if it were starting a dialogue that bridges the past and the future, and painting a vibrant scene at their intersection.
Duración do Proxecto: The project commenced in Hefei in February 2025 and wrapped up in March 2025, with its application in various scenarios commencing the same month.
Fluxo de Operacións: The layout design adheres to the principles of simplicity, emphasizing unity and purity. Coupled with the gradient blues that permeate the entire image, it fosters an aesthetic appeal with an oriental influence. The dynamic flow of the circuit lines enhances the visual guidance, encouraging viewers to follow the designated path and delivering an engaging reading experience.
Patentes: Hefei High Tech Digital Technology Co., LTD.
Membros do Equipo: Creative Director: Ji Chao
Design Director: Xu Ning
Designers: Jin Lei, Wang Lei
Copywriting planning: Zhou Jiaxiang
Créditos das Imaxes: Hefei High Tech Digital Technology Co., LTD.