Prepd Función Primaria: Identidade de Marca de Cansu Dagbagli Ferreira

O deseño Prepd Función Primaria: Identidade de Marca de Cansu Dagbagli Ferreira é un estimado gañador do moi prestixioso 2026 A' Design Award de Bronce na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

BronceGráfico· 2026

Prepd Función Primaria: Identidade de Marca

de Cansu Dagbagli Ferreira

Cliente: Cansu Ferreira

Gañador do A' Design Award de Bronce na Categoría Gráfico

7,530

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O Deseño

Sobre Prepd Función Primaria: Identidade de Marca

Texto do Libro: Prepd é unha plataforma innovadora de entrega de comida que transforma as receitas de influencers dixitais en pratos preparados de xeito profesional. A súa identidade céntrase nunha estética atrevida e moderna deseñada para revolucionar o espazo da tecnoloxía alimentaria. Cun enxeñoso logotipo que presenta unha tixola en espazo negativo e unha paleta de alto contraste en verde e lima, a marca celebra a conexión entre creadores e consumidores. A través dunha fotografía expresiva e centrada no humano e dunha xeometría limpa, Prepd converte o acto de navegar nunha experiencia gastronómica tanxible e de alta calidade.

O Recoñecemento

Sobre o A' Design Award de Bronce

Prepd Función Primaria: Identidade de Marca gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Prepd Función Primaria: Identidade de Marca sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Prepd Función Primaria: Identidade de Marca satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Prepd is a cloud kitchen marketplace bridging digital creator culture with tangible culinary experiences. It allows users to order influencer curated recipes prepared by professional chefs. The identity features a clever logotype with a negative space frying pan within the letter "p," symbolizing the behind the scenes. Using a disruptive forest green and lime palette, the design moves away from typical fast food aesthetics to position itself as a premium, personality driven taste platform.
Dimensións e Embalaxe: Colors selected in all systems: RGB, CMYK and Pantone to ensure the maximum loyalty.
Etiquetas: food, app, delivery, digital, modern, colorful
Tecnoloxía de Produción: The project utilized a "Diverge and Converge" design thinking methodology. During the Diverge phase, extensive UI/UX audits of food delivery competitors were conducted to identify visual fatigue in the sector. In the Converge phase, custom vector work in Adobe Illustrator was used to refine the negative-space logo for scalability across digital icons and physical touchpoints like branded items. Extensive photographic art direction was applied to ensure a "human-first" aesthetic across billboards and social assets.
Reto de Deseño: The primary challenge was creating a brand that felt as vibrant as social media content without appearing "cheap" or "temporary." As a cloud kitchen, the brand lacks a physical restaurant space, so the packaging and digital presence had to carry the entire weight of the brand's premium positioning. Overcoming the "sterile" perception of food-tech required a human-first photography style and a sophisticated color palette that feels grounded in quality (Deep Green) while remaining energetic (Lime).
Investigación: Type: Qualitative Consumer Behavior Research. Objectives: To bridge the gap between social media engagement and food consumption. Methodology: Social media sentiment analysis and trend mapping. Tools: Competitive landscape auditing and mood-board testing. Participants: Gen Z and Millennial "foodie" demographics. Results: Identified that users feel a strong emotional connection to influencer content but lack accessible ways to taste it. Insights: A confident, "loud" visual identity increases brand trust in the cloud-kitchen model. Impact: The design creates a new retail category for "Creator-Led Dining."
Inspiración: The project is inspired by the modern phenomenon of scrolling for taste, where food lovers crave recipes seen on social media but lack the time or skill to replicate them. The design language draws from "digital to physical" transitions, mirroring the energy of influencer content—bold, candid, and high-impact. The minimalist geometric system was inspired by professional kitchen precision, while the playful typography and hidden symbols reflect the joy and creativity found in food curation.
Duración do Proxecto: 6 months, France and Saudi Arabia
Fluxo de Operacións: For Prepd, the interaction bridges the digital and physical worlds through a seamless three-step flow: discover, order, and experience. Users browse a curated marketplace of dishes they have seen online, the recipes from their favortie influencer. Upon delivery, the branding takes center stage; the clever frying pan logo on the packaging signals a transition from a digital craving to a professional culinary reality. This tactile interaction, combined with premium sustainable materials and human-first imagery, transforms a standard delivery into a high-personality event that feels both personal and exclusive.