Sprouties Función Primaria: Identidade de Marca de Studio Matte

O deseño Sprouties Función Primaria: Identidade de Marca de Studio Matte é un estimado gañador do moi prestixioso 2026 A' Design Award de Bronce na Categoría de Competición Deseño de Publicidade, Márketing e Comunicación.

BroncePublicidade· 2026

Sprouties Función Primaria: Identidade de Marca

de Studio Matte

Cliente: Studio Matte

Gañador do A' Design Award de Bronce na Categoría Publicidade

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O Deseño

Sobre Sprouties Función Primaria: Identidade de Marca

Texto do Libro: Sprouties é unha marca de herba para gatos da granxa ao gato, cun modelo de entrega centrado na densidade de nutrientes e na transparencia da cadea de subministración. É a primeira marca en ofrecer herba para gatos fresca e gourmet nos Emiratos Árabes Unidos. Afastándose dos tópicos tradicionais da industria de mascotas, a identidade visual utiliza un concepto de Luxo Natural, combinando verdes profundos con tons crema refinados e un logotipo personalizado. Unha icona de gato está agochada na letra i. A peza central do proxecto é o seu envase de dobre propósito: unha funda estrutural perforada que se transforma nun obxecto decorativo minimalista para interiores modernos unha vez desembalada.

O Recoñecemento

Sobre o A' Design Award de Bronce

Sprouties Función Primaria: Identidade de Marca gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Sprouties Función Primaria: Identidade de Marca sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Sprouties Función Primaria: Identidade de Marca satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Sprouties is the UAE's first farm-to-cat hydroponic wellness system, delivering live, nutritious greens directly to consumers. It solves the problem of moldy, stagnant retail pet grass by offering fresh, specialized formulas. The identity features a Natural Luxury aesthetic with a custom logotype and a thoughtful packaging system. This innovative structure uses a perforated sleeve that transforms into a minimalist home decorative element, hiding the soil and tray.
Dimensións e Embalaxe: Boxes are 17.2 x 12.3 x 21 cm.
Recyclable cardstock.
Pantone print system
Etiquetas: pet, cat, wellness, premium, natural, feline, grass
Tecnoloxía de Produción: The design followed a Diverge and Converge methodology. During the Diverge phase, we prototyped various structural shapes to accommodate hydroponic growth and feline interaction. In the Converge phase, we utilized Adobe Illustrator for bespoke icon development. Recyclable cardstock was selected for the outer sleeve. The Functional Branding air holes were precision die cut into the brand’s cat head icon, balancing technical ventilation needs with visual identity.
Reto de Deseño: The primary challenge was designing a living package that must remain in a consumer's home for over 14 days. Creating a structure that provides root ventilation (air holes) without compromising the premium feel was a technical hurdle. We overcame this by integrating the brand's cat icon into the functional die-cuts. Another challenge was the sensitive branding balance, ensuring the brand was recognizable during unboxing while remaining subtle enough to act as a decorative rather than commercial object, once the top sleeve is removed.
Investigación: Type: Market Gap and User Experience Research. Objectives: To eliminate mold risks in commercial pet grass. Methodology: Supply chain analysis and veterinary collaboration. Tools: Prototyping and shelf-life testing. Participants: Feline caregivers and veterinary specialists in the UAE. Results: Identified that traditional retail storage leads to nutrient depletion. Insights: High-tier consumers prefer "quiet" branding that integrates with home decor. Impact: Created a new direct-to-consumer category that prioritizes freshness as a non-negotiable health benefit.
Inspiración: The project was inspired by the broken supply chain of the pet wellness market in the UAE, where stagnant shelf life compromised product safety. The visual language was inspired by the Natural Luxury concept, moving away from loud, primary-colored pet tropes toward a sophisticated palette that mirrors modern interior design. The core inspiration was the feline ritual: the quiet, instinctive joy a cat finds in nature, translated into a convenient, urban-friendly "unboxing" experience.
Duración do Proxecto: 6 months, France and UAE
Fluxo de Operacións: The user journey begins with a farm-to-door delivery of a sealed, living product. To activate the experience, a perforated strip is pulled to remove the top protective sleeve. This reveals the vibrant, pre-grown greens while leaving the lower base intact as a permanent decorative sleeve that conceals the internal tray. This two-part system ensures that the "messy" elements of hydroponic growth remain hidden, allowing the product to function as a clean, minimalist guest in the home for its 14-day lifespan.
Membros do Equipo: Creative Direction, Branding and Packaging Design: Cansu Dagbagli Ferreira
Icon Design: Didem Dagbagli
Motion Design: Murat Kaan Ozturk