Tha 87MM Brand Story Dealbhadh Leabhair le Sunghoon Kim na bhuannaiche air leth urramach anns an fharpais chliùitich 2022 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Meadhanan Clò-bhuailte agus Foillsichte.

AirgeadClò-bhualadh· 2022

87MM Brand Story Dealbhadh Leabhair

le Sunghoon Kim

Neach-ceannach: 87mm

Buannaiche Duais Airgid A' Design Award ann an Roinn Clò-bhualadh

575,958

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #134927

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn 87MM Brand Story Dealbhadh Leabhair

'S e prìomh bhrannd fasan ann an Coirèa a th' ann an 87MM a tha a' cruthachadh cultar làitheil le ciall is bheumalachd. Bhon a chaidh a chur air bhog ann an 2011, chaidh a dhealbhadh gus sgeul na deich bliadhna a dh'fhalbh innse don luchd-leantainn aig a bheil gaol air 87MM tro Moment by Moment, We Say No Concept But Good Sense, brannd le 10 bliadhna de dh'eachdraidh. Bidh seo a' frithealadh gus conaltradh nas dlùithe a dhèanamh leis an òigridh Choirèanach aig a bheil spèis ann an 87MM agus a tha dealasach mu dheidhinn, tro sgeul an dithis stèidheadairean a bharrachd air sgeul brannd 87MM.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha 87MM Brand Story Dealbhadh Leabhair air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi 87MM Brand Story Dealbhadh Leabhair na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha 87MM Brand Story Dealbhadh Leabhair na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: He designed the brand book of 87MM, a Korean fashion brand. 87MM is a representative fashion brand in Korea that creates a culture in everyday life through sense and wit. You can see the story of 87MM over the past decade through the brand book which contains the record of the 10th anniversary since its launch in 2011.
Tomhasan & Pacadh: Hardcover book, 190 mm × 280 mm × 33 mm, 400 page. The cover is debossing and hot foil stamping (gloss black), the Spine is hot foil stamping (gloss black), Coating silkscreen on the paper.
Tagaichean: 87MM, brand book, book, design, editorial, graphic, typography
Teicneòlas Cinneasachaidh: The cover design was designed to express the accumulation of stories for 10 years by printing thick boards and 87MM main colors on paper and was made using debossing and matte inkstones on the front and back of the cover. It is divided into three parts in total, and we used four types of paper to express the image well according to the characteristics of each part. Part 1-1 is made to have a different texture than other parts by coating with a silkscreen.
Dùbhlan Dealbhaidh: In organizing and classifying vast amounts of data over the past decade, data had to be classified and selected so that it could be an interesting record that suits the character of a fashion brand and expresses the brand well, not just a record of 10 years. And the newly designed font had to harmonize with the story expressed in writing. The selection of paper to express these materials well was also an important task.
Rannsachadh: According to the nature of the fashion brand, he wanted to classify the story of the past decade into three parts. Since the characteristics of each part are clearly distinguished, it was judged that using paper in four types could convey the story of 87MM more accurately. Through the form, proportion, and texture of the book, I wanted to convey that it is a book made by a brand's philosophy and fashion brand.
Brosnachadh: While interviewing the two founders of 87MM, who were fashion models, He learned the story of how they made clothes. He wanted to convey the story of their 10 years of making clothes in a book. He came to think about how to express their favorite colors, graphics, and various elements in the book. Inspired by the numbers 8 and 7, He designed fonts, and He designed books using these fonts.
Faid a' Phròiseict: The project began in Seoul, Korea, in March 2021 and ended in January 2022. Books have been on sale in Korea since January 2022.
Sruth Obrachaidh: Through the brand book, he designed to tell the public who likes 87MM, Korea's leading fashion brand, the story of the 10 years since its establishment in 2011. This book will serve to communicate more closely with the young Korean public who likes 87MM and is enthusiastic about it through the story of the brand and the story of the two founders as well as the brand philosophy of 87MM.
Buill na Sgioba: Writing: Kim Wonjoong, Park Jiwoon
Design: Kim Sunghoon
Creideasan Dhealbhan: 87MM