Lin Zhang and Chengbin Jiang diseinatzailearen Eidon Avec Garagardo Ontziratzea

Lin Zhang and Chengbin Jiang diseinatzailearen Eidon Avec Garagardo Ontziratzea lana 2024 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

BrontzeOntziketa· 2024

Eidon Avec Garagardo Ontziratzea

diseinatzailea: Lin Zhang and Chengbin Jiang

Bezeroa: China Qingdao Eidon Avec Beer Ltd.

Brontzezko Saria A' Design Award Irabazlea Ontziketa Kategorian

11,126

Egiaztatutako Sari Irabazlea

#153437 Sariaren Egoera Egiaztatu

Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Eidon Avec Garagardo Ontziratzea Diseinuari Buruz

Eidon Avec lau eskulangintzako garagardoen dastatze-serie baterako sortutako opari-kutxa multzoa da. Multzoak lau aluminiozko botila ditu, bakoitza 250 milimetro garaiera duena, 420 milimetro luze, 270 milimetro garai eta 130 milimetro sakon den kanpoko kutxa batean sartuta. Lau ilustrazio original eskuz marraztu eta digitalki errendatu ziren, garagardo bakoitzarentzat bat. Artelanek Europako kondairetan eta garagardo-ekoizpenaren artean inspiratutako narrazio mitiko bat partekatzen dute. Botilaren formatu handiak irudi bizien tarterako lekua ematen du. Multzoa jaietan opariak egiteko ere egokia da.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Eidon Avec Garagardo Ontziratzea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Eidon Avec Garagardo Ontziratzea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Eidon Avec Garagardo Ontziratzea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: We have created a gift box set consisting of four individual boxes, tailored to the client's request for a tasting series of four different types of beers. This caters to the growing curiosity in the Chinese market for various beer flavors. Additionally, the stylish and high-quality packaging of the gift box set aligns with the cultural tradition of gifting friends and family during festivals in the Chinese market. We have optimized this product to meet the client's requirements.
In the creation of the Eidon Avec Beer “Epoch-making series” of products, our goal is not only to develop the brand's specialized visual language assets, but also to use a brand story with continuity and drama to "induce" consumers to take the first step in exploratory purchasing, and ultimately form an irreplaceable relationship of trust with "Eidon Avec".
Neurriak eta Ontziratzea: Each aluminum bottle has a height of 250 millimeters, and the external gift box measures 420 millimeters in length, 270 millimeters in height, and 130 millimeters in depth. The gift box can accommodate 4 aluminum bottles.
Etiketak: Craft beer design，China design，illustration design
Produkzio Teknologia: In this project, we recommend using 1-liter tin cans as the packaging medium. The choice of these cans is primarily driven by considerations of the target audience, who may prefer larger volumes of beer, and also because the larger can size allows for more vivid and impactful illustrations. The illustrations are the standout feature of this design. Our experienced artists have meticulously conceptualized, hand-drawn, and digitally rendered four original and meaningful artworks that convey the allure of this product through imagery.
Diseinu Erronka: The biggest challenge we encountered was in determining the design concept and the direction we wanted the story series to take. My team and I had limited knowledge of European mythologies, so we had to go through extensive research to ensure that our concept was sound. However, we believed that as long as a design is conceived in the mind and brought to life, it embodies the essence of design, regardless of the need for substantial research.
Ikerketa: In the early stages of receiving the product design project, we conducted market research regarding the packaging dimensions and design direction. Despite having several years of experience serving beer manufacturers and some understanding of the market, given that craft beer is a relatively new phenomenon in the Chinese market, we decided to delve deeper into research.

First, before settling on a design direction, we observed the existing craft beer brands and packaging in major supermarkets. Second, we extensively researched top design styles worldwide using platforms like Google, Pinterest, and Behance.

Once we determined the design direction, we also collected a wealth of information using the same methods for crafting the narrative and illustrations of the story. Ultimately, we successfully designed a product that satisfied both us and the client.
Inspirazioa: We have created a series of mythical narratives for this beer collection, drawing inspiration from various European mythologies while crafting a unique story system that doesn't strictly belong to any known mythological tradition. These narratives blend elements from mythological tales across Europe and fuse them with the art of beer brewing, resulting in a magical and enchanting backstory for this beer collection.
Proiektuaren Iraupena: The project started in October 2022 in China Guangzhou and Finished in March 2023，the product is now on China's market to sale.
Taldekideak: Creative director: Lin Zhang
Design Director: Chengbin Jiang
Art work: Jian Feng