China Resources Snow Breweries diseinatzailearen Nong Li Garagardo Ontziratzea

China Resources Snow Breweries diseinatzailearen Nong Li Garagardo Ontziratzea lana 2025 Platinozko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

PlatinoOntziketa· 2025

Nong Li Garagardo Ontziratzea

diseinatzailea: China Resources Snow Breweries

Bezeroa: China Resources Snow Breweries

Platinozko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Nong Li Garagardo Ontziratzea Diseinuari Buruz

Nong Li Txinako antzinako Yangshao Kulturan inspiratutako garagardo ontziratze diseinu bat da. Botilak Shuang Er Ni Yu-ren forma du, kultura goiztiar hartan likore-ontzi gisa erabiltzen zen arrabio-arrainaren ereduzko zeramikazko ontzia. Zeramika beltzaren artisautza beirazko forma tradizional batekin konbinatzen da, eta kolore ilunak garagardoa argiaren eta tenperatura-aldaketen aurka babesten du. Eredu geometrikoek interes bisuala gehitzen dute eta heldu seguru bat eskaintzen dute. Tapoiak antzinako Txinako topa-erritual baten lau urrats irudikatzen ditu: dastatu, eskaini, erantzun eta ordaindu.

Aintzatespena

Platinozko Saria A' Design Award Sariari Buruz

Nong Li Garagardo Ontziratzea Platinozko Saria A' Design Award irabazlea da, benetan apartekoak, dotoreak eta handiosoak diren diseinuei ematen zaien aitorpen oso prestijiotsua. Platino-mailako irabazleak sorkuntzaren mirariak dira, sormen intelektualaren mugen lekuko, eta beren diseinatzaileen profesionaltasun parekaezina eta genioa erakusten dute. Diseinu hauek garai baten estetika zehazten duten, gizartearen ongizateari laguntzen dioten eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituzten lan ospetsuenak izatea espero da. Nong Li Garagardo Ontziratzea bikaintasun-maila transzendentea erakusten duen lana da, eta, zalantzarik gabe, mundua leku hobea bihurtzen duena bere ezaugarri onuragarri eta baliotsuekin. Nong Li Garagardo Ontziratzea Platinozko Saria A' Design Award irabazi duen lana da, desirak pizten dituena, inspiratzen duena, pozik betetzen duena eta poz handia sortzen duena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Nong Li epitomizes Chinese brewing culture, enchanting from brew to packaging. It combines a recipe from the Yangshao Culture and the ancient grain fermentation technique called Nie Zao, celebrating Chinese brewing tradition. The bottle is shaped after the Shuang Er Ni Yu (salamander fish) patterned pottery vessel iconic in the Yangshao Culture. The cap is adorned with the scenes of ancient Chinese drinking etiquette. Every detail reflects the reverence and inheritance of history and culture.
Neurriak eta Ontziratzea: product dimensions, 355 mm x 355 mm x 120 mm
Etiketak: Beer packaging, Ancient grain fermentation, Yangshao culture, Chinese drinking etiquette, Integration of classical art
Produkzio Teknologia: The bottle is a blend of black pottery craftsmanship and traditional glass form, exuding a timeless allure as if suspending the ephemeral moment in perpetuity. Its dark hue protects the beer from light and temperature fluctuations, complemented by a meticulous seal to preserve the prime flavor over time.
Diseinu Erronka: The challenge was to distill the essence of Yangshao Culture into an accessible form, and stay attuned to modern aesthetics. To this end, this packaging integrates the silhouette of Neolithic painted pottery vessel, geometric patterns from the Yangshao Culture, and illustrations of a genteel toast ritual when hosting guests. These elements, presented in a vivid, intuitive manner, transform Nong Li into a piece of cultural art, enriching beer enjoyment with cultural value and aesthetic allure.
Ikerketa: By delving deep into the Yangshao Culture and Chinese liquor culture, this packaging design merges classical elements with modern aesthetics. This fusion giving birth to Nong Li, a product steeped in cultural depth and artistic charm. It celebrates the ancient brewing technique, while also embodying an innovative extension of contemporary drinking culture, seamlessly bridging the past with the present.
Inspirazioa: This packaging embodies the idea that Nong Li: Embracing Tradition and Elegance in Every Sip, aiming to promote Chinese liquor culture and drinking etiquette. The bottle deign draws on the culturally rich form and patterns of the Shuang Er Ni Yu (salamander fish) patterned pottery vessel, an iconic liquor container in the Yangshao Culture. The cap is illustrated with four steps of a genteel toast ritual in ancient China, highlighting the cultural depth and artistic value of Nong Li.
Proiektuaren Iraupena: The design and development of Nong Li was completed in January, 2023. It was introduced the market in September of the same year.
Eragiketa Fluxua: The cap is adorned with the scenes of ancient Chinese drinking etiquette, illustrating four steps of a toast ritual: taste, offer, respond, and reciprocate. Each sip becomes a journey through this drinking tradition.
The geometric patterns on the bottle add an aesthetic appeal, and secure a grip free from slipping.
Presented in a gift box alongside the traditional Gu drinking vessels, Nong Li is steeped in the echoes of antiquity, perfect for gifting friends and family or treating guests.
Taldekideak: Qiguang Li, Celine Zhou, Yan Yang