Viktoriia Korytina diseinatzailearen Kind Tea is a Charitable Project Te Ontzia

Viktoriia Korytina diseinatzailearen Kind Tea is a Charitable Project Te Ontzia lana 2022 Burdinazko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

BurdinaOntziketa· 2022

Kind Tea is a Charitable Project Te Ontzia

diseinatzailea: Viktoriia Korytina

Burdinazko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Kind Tea is a Charitable Project Te Ontzia Diseinuari Buruz

Kind Tea te natural sorta baterako ontzi-diseinua da, proiektu solidario baterako saltzen dena. Tea Duchenne motako distrofia muskularra duten bi mutilek egiten dute, eta salmentek beren errehabilitaziorako fondoak biltzen dituzte. Ontziak umetako poza islatzen duen pertsonaia koloretsu bat erakusten du. Hiru zaporeak hiru kolore-eskemaren bidez bereizten dira, aldaera bakoitza erraz ezagutzeko moduan. Zapore bakoitzak neguko bertsio bat ere badu. Formatua 50 gramoko poltsatxo bat da, 100 x 180 milimetroko etiketa duena. Ekoizpena eta muntaia sinple eta ekonomiko mantendu ziren, mutilek berek prestatzen baitituzte paketeak.

Aintzatespena

Burdinazko Saria A' Design Award Sariari Buruz

Kind Tea is a Charitable Project Te Ontzia Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Kind Tea is a Charitable Project Te Ontzia oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Kind Tea is a Charitable Project Te Ontzia zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Neurriak eta Ontziratzea: Format: Sachet with label

50 g

100 mm x 180 mm
Etiketak: charity, children, childhood, hero, little, Duchenne Muscular Dystrophy, kind, genetic.
Produkzio Teknologia: In our work, we paid attention to create the simplest and the most economical way of producing and collecting packages. Because we understood that the guys would have to do it on their own.
Diseinu Erronka: The most difficult proccess was an analysis of project`s audience. It was needed to develop the proper visual concept that would be understandable to the audience of the project. Also, the visual solution has to reflect the main idea (the tea was made by sick children) and has not to be pessimistic in the same time.
Ikerketa: Our life is a vivid adventure in which each part is so exciting! Every day we discover the world, learn new things, meet interesting people, fall in love, laugh, do stupid things, travel, eat and enjoy every moment.

But unfortunately, some of us can never understand all the sweets of life. They live only childhood. They are boys with an incurable disease, that is Duchenne Muscular Dystrophy. This genetic disorder destroys young muscles, and children with this diagnosis hardly reach even adulthood. It spreads mainly among boys and is congenital. That is why it is so important to fill their lives with beauty, hapiness and other positive emotions.

We started this project for two friends whose names are Misha and Max. The boys are from Kharkive, Ukraine and they also experience the fight against the desease. However Duchenne muscular dystrophy does not frighten them at all. Together they went into business. Now boys produce tasty natural tea to raise money for their rehabilitation and help their parents.

Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Inspirazioa: To bring awareness and understanding to Duchenne Muscular Dystrophy, Wishnia Design created Kind Tea for two boys fighting the disease. The packaging design reflects the carefree attitude of the boys, and each flavor is represented through a different joyful color palette. Despite the brand fighting for a heavy topic, using imagery that young boys can relate to and have fun with is inspiring. It showcases their tough dispositions in an understated manner.
Proiektuaren Iraupena: We joined the project in January 2021 and the guys still work for now
Eragiketa Fluxua: But our work does not end only with the development of packaging design. We decided to help Misha and Max with sales as well. Therefore, we communicate with coffee houses, dental offices, medical centers, local stores, beauty centres etc. in order to asked them to put the Kind Tea for sale. Because the more people realize the problem, the faster ways will be found to solve it. You should notice that even now, this terrible disease cannot be cured.

The Kind Tea is a charitable project in support of all patients with Duchenne muscular dystrophy. This fundraising is for two boys from Ukraine. Let’s do more good deeds together and take care of the younger generation. After all, they are our future!
Patenteak: No information
Taldekideak: Vita Korytina
Alena Beseda
Oleksandra Dontsova.
Irudi Kredituak: This project was made by our in-house team of Wishnia agency.