Guorong Men diseinatzailearen Sdda Nortasun Korporatiboa lana 2022 Burdinazko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.
BurdinaGrafismoa· 2022
Sdda Nortasun Korporatiboa
diseinatzailea: Guorong Men
Burdinazko Saria A' Design Award Irabazlea Grafismoa Kategorian
Egiaztatutako Sari Irabazlea
#131730 Sariaren Egoera EgiaztatuDiseinua
Sdda Nortasun Korporatiboa Diseinuari Buruz
SDDA Shandong-en (Txina) kokatutako dantza-kirol elkarte baterako sortutako nortasun korporatiboa da. Aurreko logotipoak dantzari-irudi xehatu bat erabiltzen zuen, sarritan beste elkarte batzuen ikurrekin nahasten zena. Nortasun berriak jarrera linea jarraitu bakar batean sinplifikatzen du. Lineak bi dantza-bikotekide, mendi bat eta biraka dabiltzan dantza-pausoak konbinatzen ditu. Hamar grafiko erlazionatuk dantza-jarrera klasikoak erakusten dituzte eta gorputzaren arteko harremana errazago irakurtzea ahalbidetzen dute. Nortasuna lehiaketa-guneetan, inprimatuetan eta sare sozialetan aplikatzen da.
Aintzatespena
Burdinazko Saria A' Design Award Sariari Buruz
Sdda Nortasun Korporatiboa Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Sdda Nortasun Korporatiboa oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Sdda Nortasun Korporatiboa zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.
Diseinuaren Atzean
Prentsa-kita
Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.
- Propietate Bereziak
- The old logo of sdda is a concrete dance figure, which always leads to misidentification of other associations and the copyright crisis. Rebrand of sdda is to refine the concrete posture into concise and easy-to-understand graphics. Only a single line from rotating dance steps presents the concept of sdda. The ten dance-graphics from classic postures let people understands the relationship of the body much clearly. The new logo can be compatible with different media, leading to the convenient identification and spread.
- Neurriak eta Ontziratzea
- Brand identity guideline regulates the logo specifications to ensure legibility and consistency at all times. It comprises the minimum clear space, minimum size, brand color palette, typefaces, and rules for various applications.
- Etiketak
- Rebranding, rebrand, rebrandt, corporate, identity, logo, dance, dancesports, sport
- Produkzio Teknologia
- The display at the competition venues uses multimedia display technology, and the materials of printing and clothing comply with environmental requirements.
- Diseinu Erronka
- Concision and modernity are the primary goals. How to combine the dancers, mountain and ribbon in a visual language is difficult. In order to obtain registration protection, the logo must be unique. Similarly, it is also a huge challenge to accurately select the dance poses that can represent the ten dance postures and how to present them clearly and easily. Finally using a single line as the visual element, not only present the brand logo, but also unify ten dancing images. In addition, data on the minimal and the inviolable space have also been obtained through extensive testing.
- Ikerketa
- Rebranding of sdda is to create a unique logo with cultural of shandong province. From analysis of world dancesport organizations, two partners in waltz are widely used elements of dancesport. shandong, where sdda is located, is the location of mount tai, which is a world heritage and known as the head of the five great mountains in China. Therefore, the combination of dancers and mountain tai is in line with the concept of sdda. Two dance partners' rotating dance steps, like fluttering ribbon, can reflect the function of sdda. Ten dance-graphics have been recognized by professionals.
- Inspirazioa
- As the center of training and organizing dancesport competitions, higher, stronger and more beautiful are the goals of shandong dancesport association (sdda). Two partners are the most important feature that distinguishes dancesport from other arts of dances. As the saying goes, the mountain is high, the man is higher. The combination of two dancers and the peak emphasizes its outstanding artistic pursuit and achievement. The line from rotating dance steps highlights the association's duty: connection, communication, trust and vitality.
- Proiektuaren Iraupena
- The project started in July 2020 and finished in September 2020 in Jinan, China.
- Eragiketa Fluxua
- Brand identity is mainly used in competition venues, print productions and social media.
- Patenteak
- Copyright belong to Sdda(shandong dancesport association),2021.
- Taldekideak
- Guorong Men
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