Genki Forest diseinatzailearen Burning Tea Edaigarrien Botilen Ontziratzea

Genki Forest diseinatzailearen Burning Tea Edaigarrien Botilen Ontziratzea lana 2021 Burdinazko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

BurdinaOntziketa· 2021

Burning Tea Edaigarrien Botilen Ontziratzea

diseinatzailea: Genki Forest

Bezeroa: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Burdinazko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Egiaztatutako Sari Irabazlea

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Koloreak

Diseinua

Burning Tea Edaigarrien Botilen Ontziratzea Diseinuari Buruz

Burning Tea te edari botilatu baterako ontziratze-diseinua da. Botila PET-ez eginda dago, plastiko arin eta gardena, eraginei erresistentea dena. Etiketa nagusiki zuri-beltzez osatuta dago, eta aurrealdean urrezko sugar-sinbolo batek markatzen du produktua, apalategi beteetan erraz ikusi ahal izateko. Marka-izenak Txinako antzinako ofizialen idazkeraren estiloan marraztutako karaktereak erabiltzen ditu. Botilak 66 mm-ko zabalera eta 220 mm-ko altuera ditu. Gerria barnerantz marraztuta dago heltze errazagoa ahalbidetzeko, eta oinarriko eraztun batek egonkortasuna ematen dio. Atzeko koloreek zapore bakoitza adierazten dute.

Aintzatespena

Burdinazko Saria A' Design Award Sariari Buruz

Burning Tea Edaigarrien Botilen Ontziratzea Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Burning Tea Edaigarrien Botilen Ontziratzea oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Burning Tea Edaigarrien Botilen Ontziratzea zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers. The word "burning" is structured in a solid and straight way. By referencing the charm of ancient Chinese official script, the unique tip of the pen is added in the stroke processing. On the one hand, "burning" means burning and igniting, which can be associated with burning fat. On the other hand, borrowing the metaphysical Japanese culture that young people are familiar with implies the spirit of being positive and striving hard.
Neurriak eta Ontziratzea: Width 66mm x Height 220mm
Etiketak: Branding, Packaging, bottle, 3D, water
Produkzio Teknologia: The products are packaged in PET, which means that the bottle contains a plastic material called polyethylene terephthalate, or PET for short. PET is a polymer produced by the combination of terephthalic acid and ethylene glycol. PET plastic has the characteristics of light weight, high transparency and impact resistance.PET bottles has low environmental pollution and energy consumption, so it gradually replaces traditional packaging materials with the rising awareness of environmental protection.
Diseinu Erronka: In the actual operation is happening. We have noticed that it is important to make products be clear at a glance when placing them on the miscellaneous shelves. To solve that we have adopted stimulating colors to draw intentions of consumers. We have also acknowledged the guiding functions of the general consumers colour recognition. We picked the quietly elegant colours such as large areas of black and white, given consumers a simple but fashion impression.
Ikerketa: We conducted surveys both online and offline for the importance of sugar free and the consumers' preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
Inspirazioa: Influenced by the concept of balance between yin and yang in "I Ching", a classic masterpiece of dialectical philosophy in ancient China, the overall design style of burning tea boldly breaks through the previous beverage packaging design in the market. The label of tea burning bottles is mainly composed of self-designed characters such as "burning" and taste patterns. As a visual symbol, the golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers.
Proiektuaren Iraupena: The project started in June 2017.
Eragiketa Fluxua: The burning tea bottle is slender, the design that "make the waistline inside" makes the bottle more convenient to hold. The pinstripe design of the bottle shoulder increases the traditional tea feeling, and the annular base at the bottom of the bottle makes the whole bottle more stable. The burning tea series not only prompts the taste through delicate pictures but also allows consumers to distinguish quickly through the change of bottle body background color. For example, the color of strawberry is selected for the burning tea with strawberry jasmine flavor.
Taldekideak: Xiaochen Liu
Chu Xu
Irudi Kredituak: Xiaochen Liu