Piti Amornlertwattana diseinatzailearen Prow Thai Markaketa eta Paketatze

Piti Amornlertwattana diseinatzailearen Prow Thai Markaketa eta Paketatze lana 2021 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

ZilarOntziketa· 2021

Prow Thai Markaketa eta Paketatze

diseinatzailea: Piti Amornlertwattana

Bezeroa: Prow Thai

Zilarrezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Koloreak

Diseinua

Prow Thai Markaketa eta Paketatze Diseinuari Buruz

Diseinuak Prow Thai-rentzat irudi fresco eta garaikide bat sortzea du helburu, Thailandiako hegoaldeko nekazariek sortutako kokos-olio birjina eta kosmetika marka bat. Kokosaren forma naturalak inspiratuta, paketatzeak kolore-puntuz osatutako eredu bat eta kolore-paleta distiratsua ditu, produktuen atzean dagoen eskualdakuntza eta bizitasuna islatzen dutenak. Tonu zuri orokorra, kokosaren haragiari gogorarazten diona, pureza, garbitasuna eta markaren izaera organikoa sinbolizatzen ditu.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Prow Thai Markaketa eta Paketatze Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Prow Thai Markaketa eta Paketatze erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Prow Thai Markaketa eta Paketatze jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The designer conception to design the Prow Thai to look like a handcrafted product with meticulousness and have a feeling of hand-made work, but the packaging must have a standard and can be sold abroad and online market. Therefore, the logo was designed to look simple and clean by using only logotype and packaging using a circular shape of a coconut, painted in color painting to make a dot graphic element, and divide the color group to separate products into categories. The background is used as the off-white of coconut meat to represent the cleanliness of cosmetic products.
Neurriak eta Ontziratzea: Oil Height 230 mm x Diameter 110 mm, Lotion Height 130 mm x Diameter 65 mm
Etiketak: branding, packaging, virgin coconut oil, cosmetic, lotion
Produkzio Teknologia: Bottle Material: Glass, PET Label: Sticker matte paper, offset printing
Diseinu Erronka: It is a project between the Thai government, entrepreneur, and designer and has a relatively short-term period to work. As for entrepreneurs, they lack experience and understanding of the design process. The designer must use the information to convince entrepreneurs to understand and to stick to their plans.
Ikerketa: Prow Thai is a traditional virgin coconut oil that was originally in the small southern provinces of Thailand, and they wanted to expand the market to foreign countries and online. But they lacked an understanding of the design and limited production plants. The designer was assigned to develop the brand image, redesign the packaging. After researching, it was found that the product is a quality organic goods that can only be obtained from parts of the South in Thailand. The designer decided to make the brand image more international but still look like a handcrafted product.
Inspirazioa: Prow Thai is a virgin coconut oil and cosmetics brand made from coconut oil, which are organic and indigenous products that require expertise and specialized knowledge from southern Thailand. The designer has to design a new brand also a packaging design and inspired by the form of the coconut and the beauty of the sea of southern regions of Thailand.
Proiektuaren Iraupena: The project Started in March 2020 and finished in June 2020 in Bangkok Thailand.
Eragiketa Fluxua: The designer focuses on simplicity and cleanliness to communicate the image of organic products but adds the dot painting pattern is inspired by coconut shape to get the feeling of local handicraft.
Irudi Kredituak: Images #1-#4: Piti Amornlertwattana
Image #5: Image by www.freepik.com, www.pexels.com