Disainilahendus Maskeeper Maskihoidik, autor Maurice Kwok and Steve Yeung

Disainilahendus Maskeeper Maskihoidik, mille autor on Maurice Kwok and Steve Yeung, on kõrgelt hinnatud 2021 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Moe- ja reisitarvikute disain.

RaudAksessuaar· 2021

Maskeeper Maskihoidik

disainer: Maurice Kwok and Steve Yeung

Klient: Innosphere Ltd

Auhind Rauaauhind A' Design Award kategoorias Aksessuaar

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Värvid

Disain

Teosest Maskeeper Maskihoidik

Maskeeper on ajutine hoiukarp näomaskidele, mis on volditud visiitkaardi suurusesse pakendisse. Maskeeper on valmistatud toidukvaliteedi polüpropüleenilehest, mis on stantsitud ja volditud kiire ja odava tootmise tagamiseks. Mask asetatakse lahtisele lehele ja volditakse selle sisse, nii et maski pinnad jäävad kaetuks ja risttransmissiooni oht väheneb. Mõõtmetega 91 x 61 x 8 millimeetrit ja kaaluga 10 grammi mahub Maskeeper hõlpsasti taskusse. Disain pakub korralikku ja hügieenilist alternatiivi eemaldatud maskide mähkimisele salvrätikusse või ümbrikku söögikordade ajal.

Tunnustus

Auhinnast Rauaauhind A' Design Award

Maskeeper Maskihoidik on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Maskeeper Maskihoidik peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Maskeeper Maskihoidik on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: ** First in the World to Satisfy the Unmet Need**
In this unexpected situation, there is NO product really caters to this need for temporary mask storage and solves the pain point. People just use envelopes or tissue paper to store “take-off” masks during mealtime which are NOT eco-friendly and with POOR user experience. To satisfy this, we designed the Maskeeper to tackle this scenario and created a new and easy table manner for everyone. This allows every user to “fold and store” the mask in a simple, neat, and hygienic way.
Mõõtmed ja pakend: Size: 91 x 61 x 8mm Weight: 10g
Material: PP Sheet (Food Grade)
Lab Approval with Certification:
EU EN71-3 Safety Directives
REACH & RoHS Compliance
Sildid: pandemic, maskeeper, mask keeper, mask case, pandemic, corona virus
Tootmistehnoloogia: **Fast to Market, Over One Million Pieces Distributed.**
Because of the unexpected pandemic and of urgent need, we just use 20 days to develop, produce and launch Maskeeper to market. Made of Food Grade PP sheet with die-cut and folds, which ensures the fastest manufacturing rate, lowest production cost, so every citizen could afford and access Maskeeper ASAP.
Disainiülesanne: **Minimal Design but Highly Efficient**
In Feb-2020, production plants in Mainland were all closed and there was no way to carry out mass production. So we optimized the design of Maskeeper that can be efficiently produced locally by Laser Cuttimh machine in batches with available workshops in Hong Kong to support the urgent need of citizens. Until mass product facilities were available, these were produced in million and distributed widely.
Uurimistöö: **Mission on Creating Shared Value (CSV)**
The pandemic caused a serious impact to local retail business. No one visited local stores to spend. Thousands of small shops were at the critical stage of closing down.
By making good use of huge demand of Maskeeper, we allied with many small shops, from restaurants to cafés, and introduced the “Maskeeper Redemption Scheme”. This encouraged consumers to “Purchase First and then Redeem Maskeeper”. So people will spend for a certain amount in shops (say buying a cup or food) and redeem Maskeepers at a discounted offer. This incentive acted as business leverage and induced sales opportunities for small shops at that frozen economy.
Inspiratsioon: **The New Lifestyle Essential for the New Normal **
The unexpected pandemic makes mask-wearing a daily habit. At mealtime, people use tissue papers or envelopes to wrap "take-off" masks which is a POOR experience and NOT eco-friendly.
Creating a new hygiene manner, with Maskeeper, people can temporarily store the medical mask in a business card-sized package, which is hygienic, handy, and neat. This smartly solves all pain points and minimizes cross-contamination to/from the mask.
Projekti kestus: The project was started on 31-Jan-2020 and the product was launched to market on 21-Feb-2020 in Hong Kong.
Tööprotsess: **Smart and Intuitive**
Just place the medical mask onto Maskeeper, user could intuitively fold and keep the mask into a card-sized package, which is simple and handy. (Please see provided video link for demonstration).
Meeskonnaliikmed: Maurice Kwok
Steve Yeung
Kurt Fan
Winky Mak
Elle Yeung
Jack Fok
Artisana
Piltide autorid: Steve Yeung
Maurice Kwok
Winky Mak
Kurt Fan
Elle Yeung