Disainilahendus Beltur Go Toidupakend, autor Musa Celik

Disainilahendus Beltur Go Toidupakend, mille autor on Musa Celik, on kõrgelt hinnatud 2021 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

RaudPakend· 2021

Beltur Go Toidupakend

disainer: Musa Celik

Klient: Beltur

Auhind Rauaauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Beltur Go Toidupakend

Beltur Go on toidu- ja joogipakendite sari, mis on loodud kasutamiseks suurtes linnaparkides. Toidukarbi saab asetada joogitopsi peale ning kõrs läbib karpi, nii et toitu ja jooki saab hoida ühe käega. Karbi väikesed volditud alad saab avada kastmete jaoks. Toidukarpi saab kasutada ka eraldi, kahvli asetamisega selle peale. Kõik osad on valmistatud 350-grammisest Bristoli paberist ofsettrükiga ning paber asendab plastikut, et vähendada plastijäätmeid. Iga pakend saabub lamedana, mis lihtsustab ladustamist ja transporti.

Tunnustus

Auhinnast Rauaauhind A' Design Award

Beltur Go Toidupakend on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Beltur Go Toidupakend peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Beltur Go Toidupakend on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The package enables you to hold your food and drink together with one hand.

The food box can be placed on the drink cup since the straw can go through the box. Additionally, the box has small folded areas that can be opened to put sauces inside. The food box can also be used by itself with a fork added on top. We also designed a pack which can be used as a tray to hold coffee, water and cookies.

Compared to classical packaging, this design makes it easier to consume while on the move or sitting on a bench.
Mõõtmed ja pakend: Cold Drink and Snack: 200 mm x 120 mm x 120 mm
Hot Drink and Snack: 200 mm x 70 mm x 100 mm
Snack: 80 mm x 120 mm x 120 mm
Turkish Coffee: 190 mm x 90 mm x 35mm
Sildid: Snack, Take Away, Food Box, On The Go
Tootmistehnoloogia: All packaging was produced using 350 grams of American Bristol paper using offset printing.
Disainiülesanne: For convenience in storage and transportation, all designs had to arrive at the point of sale packed flatly. The challenge was to design in a way to make sure it is not difficult for the seller to open and use those flat packages.
Uurimistöö: Living in a big city is exhausting, and everybody wants a break in the urban areas. We observed that people spend time in these parks where our client Beltur serves food and drinks. However, the parks lack suitable areas to sit and eat. Our design brings a solution to this issue.

Also, Istanbul is a crowded city where everyone has little time to have a break during work time. Therefore, we designed this package accordingly, enabling consumers to have a meal while in a rush.

We also searched for the best material to use for the packaging. We used paper -that will be recycled easily- instead of plastic to reduce plastic waste.
Inspiratsioon: Many people visit parks or gardens to relax. However, food and beverage consumption might turn into a problem in these areas. For our client Beltur, a company that provides food and beverages inside the large parks in Istanbul, we have created a design that will provide a solution when there are no tables and chairs to enjoy a meal.

Our primary inspiration was to make everyday life better and more enjoyable. Thanks to the new packaging design, it is a lot easier to handle and consume meals.
Projekti kestus: The project took place between June 2020 and August 2020 in Istanbul.
Tööprotsess: Having a quick meal in urban green areas is now remarkably easy with Beltur Go. With the help of the design, food and beverages are held with one hand, and the other hand is left idle for consumption.

The section where the food is placed provides hygiene and convenience compared to the past because it can be closed or opened more properly when desired.

Furthermore, a more effective branding area was implemented in all packages.

Moreover, unlike the regular plastic packs, we used paper as the material in this design instead of plastic to reduce plastic waste.
Meeskonnaliikmed: Creative Director: Musa Çelik
Designer: Oğuzhan Bağdat
Piltide autorid: All photos taken by Musa Çelik.