Disainilahendus Qwerty Elemental Käekotid, autor Patrizia Donà

Disainilahendus Qwerty Elemental Käekotid, mille autor on Patrizia Donà, on kõrgelt hinnatud 2020 auhinna Plaatinaauhind A' Design Award võitja konkursi kategoorias Moe- ja reisitarvikute disain.

PlaatinaAksessuaar· 2020

Qwerty Elemental Käekotid

disainer: Patrizia Donà

Klient: Donà

Auhind Plaatinaauhind A' Design Award kategoorias Aksessuaar

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Värvid

Disain

Teosest Qwerty Elemental Käekotid

Nii nagu kirjutusmasinate kujundus näitab üleminekut väga keerulisest visuaalsest vormist puhta voodriga ja lihtsaks geomeetriliseks vormiks, on ka Qwerty-elemental tugevuse, sümmeetria ja lihtsuse kehastus. Erinevate käsitööliste valmistatud konstruktiivsed terasdetailid on toote eristav visuaalne omadus, mis annab kotile arhitektoonilise ilme. Koti oluline eripära on kaks kirjutusmasina võtit, mille on ise valmistanud ja kokku pannud disainer ise.

Tunnustus

Auhinnast Plaatinaauhind A' Design Award

Qwerty Elemental Käekotid on Plaatinaauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tõeliselt erakordsetele, elegantsetele ja suurepärastele disainidele. Plaatinavõitjad on loomingu imed, tunnistused intellektuaalse loovuse piiridest ning näitavad oma disainerite võrreldamatut professionaalsust ja geniaalsust. Nendelt disainidelt oodatakse, et need on kõige tuntumad tööd, mis määratlevad ajastu esteetika, panustavad ühiskonna heaolusse ning nihutavad kunsti, teaduse, disaini ja tehnoloogia piire. Qwerty Elemental Käekotid väljendab transtsendentset tipptaset ning teeb maailma ühemõtteliselt paremaks oma kasulike ja väärtuslike omadustega. Qwerty Elemental Käekotid on Plaatinaauhinna A' Design Award võidutöö, mis äratab soove, inspireerib, erutab, rõõmustab ja sütitab suurt rõõmu.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Just like typewriters’ design evolution shows the transformation from a highly complex visual form to the clean-lined, simple geometric form, Qwerty-elemental is the embodiment of strength, symmetry, and simplicity. Constructive steel parts made by various craftsmen are distinctive visual feature of the product, which gives the bag an architectonic appearance.The highlight of "Qwerty" collection were the typewriter keys, firstly re-applied from the original Remington typewriters, and later, according to Donà's design, constructed and manufactured by a metal craftsmen company. Since 2013 Donà has her own production of typewriter keys.
Mõõtmed ja pakend: 1. qwerty large:28x31x10,5 cm
2. qwerty medium:26x24x10,5 cm
3. qwerty small: 25x13x3 cm
Sildid: Typewriter bags, Qwerty bag
Tootmistehnoloogia: For the realization of this collection Donà collaborated with different manufactures with one aim: to improve each detail to the level of excellence and to combine craft and industrial methods of production. The typewriter keys are made from brass metal sheet. We made special tools for the typewriter keys production. Using these tools a brass sheet is going through a several stages: cutting, curvature, perforation. Next step is galvanization (electroplating) and finally assembling the chrome ring with laser cut disk with engraved sign (letter, number…). Hardware are cut and highly polished from stainless steel by metal craftsman. For the leatherwork Donà found skilled craftsman who use time-honored tanning and finishing techniques (hand-finished edges). The product shows old tried and tested techniques and materials, but a modern and up-to-date design approach.
Disainiülesanne: making a tool for typewriter keys, it took ca six months to develop a "machine" for typewriter keys production
Uurimistöö: The most time is dedicated to the details of the bags:typewriter keys, laser cut hardware that are made from stainless steel
Inspiratsioon: The durability is femininity of QWERTY design built in the Donà's collection of the same name. It evolved from Donà's fascination with the highly aesthetical and complex mechanical object - the Remington typewriter. It is one of the earliest brands of typewriters, dating from 1874.
The name of the collection “Qwerty” refers to the oldest typing template that was invented by a newspaper editor Christopher Sholes in 1868 and sold to Remington in 1873. Unchanged for 150 years, it was designed to prevent the metal arms of the typewriter letters from clashing and jamming. So what Sholes basically did was to place the most frequently used letters as far apart as possible, making the typist's fingers (at that time, which was the practice that persisted throughout the next century, all typists were women) do the work. In a 1888 Manual of the Typewriter, John Harrison explained, "The typewriter is especially adapted to feminine fingers. They seem to be made for typewriting. The typewriting involves no hard labor and no more skill than playing the piano."
Projekti kestus: 2018-2020, Zagreb-Venezia-Vicenza
Tööprotsess: Qwerty Elemental line features perfect everyday city pieces suitable for the daylong activities and the evening occasion.
Meeskonnaliikmed: Patrizia Donà
Piltide autorid: Image #1:Photographer Vanja Solin, 2019
Image #2:Photographer Vanja Solin, 2019
Image #3:Photographer Vanja Solin, 2019
Image #4:Photographer Vanja Solin, 2019
Image #5:Photographer Vanja Solin, 2019