Bronze Packaging · 2020
Post Herbum Packaging
- Bronze A' Design Award 2020 in Packaging
- CLIENT: Vilnius College of Technologies and Design
- Estimated Number of Design Views: 14,045
- Verification code 306842B383 · Verify this award
Colors
About Post Herbum Packaging
Whole herbs grown in Lithuania became as an inspiration for creating an exclusive packaging, as well as the desire to visually express the organic and refined product. The unusual and at the same time simple shape of the triangle allows to reveal a simple product in a more interesting packaging. Мilky white and brown colors indicate ecology and naturalness of herbs. Slender illustrations and restraint in style emphasizes the value of herbs that are collected by hand. Gently and accurately as the fragile product itself.
About the Bronze A' Design Award
Post Herbum Packaging is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Post Herbum Packaging is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Post Herbum Packaging splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Press Kit
- Unique Properties
- The box was made for whole herbal tea. The tea box has an unusual triangular shape with sleeve. To pack two types of herbs, the packaging takes on a diamond shape as the style continues. Since the product is natural, the packaging was designed to be environmentally friendly, organic. Die cut of the boxes was invented in a such way that the boxes are folded in a simple way, without gluing or fixing parts. Sleeves are also folded without gluing. Design includes the solution of such tasks as usability, functionality and environmental friendliness.
- Dimensions & Packaging
- Small packaging dimensions: 155 x 50 x 135 mm
Big packaging dimension: 235 x 50 x 135 mm - Tags
- Paper box, herbs, organic, triangular box, rhomb
- Production Technology
- The basic box designs are selected with eco-friendly double-sided brown paper (Ecoline Brown Duo, 290 gsm), which in color and material corresponds to the intended purpose of eco-packaging. For the pockets paper is selected paper (Scandia Natural 240 gsm) with a light milky-white color that fits brown color tone.
- Design Challenge
- The main obstacle was to create an unique shape for packaging, which should be organic and convenient for use.
- Research
- The main aim was to create an attractive and convenient package for whole herbs. Such packaging should competitive on the shelf.
Based on the theoretical part and the research, it was observed that box-shaped packages are the most popular, pastel colors and subtle illustrations prevail. Triangular box was chosen, which
would comply with the principles of organic packaging and suitable for secondary use. The natural color palette and lightweight design are also maintained. The unique brand was created that addresses the user and sends a message about product features through special inserts in packaging. - Inspiration
- Herbalism is one of the many cultural heritage of Lithuania. Whole herbs by their purity and fragility inspired to create a unique packaging for them. The main aim was to create an attractive and convenient package for whole herbs grown in Lithuania.
- Project Duration
- Vilnius College of Technologies and Design thesis project. The project started in February 2019 in Vilnius and finished in Juni 2019.
- Operation Flow
- All parts of the boxes are folded without glue.
- Patents
- Copyrights belong to Kristina Asvice, 2019.