Platinum Packaging · 2020
Lifewtr Series 7 Art Through Technology Packaging
by PepsiCo Design and Innovation
- Platinum A' Design Award 2020 in Packaging
- CLIENT: PepsiCo Design and Innovation
- Estimated Number of Design Views: 492,643
- Verification code 583E226579 · Verify this award
Colors
About Lifewtr Series 7 Art Through Technology Packaging
Lifewtr Series 7 Art Through Technology is a bottled water packaging series that presents the work of creators active in art and technology. The bottle labels carry artworks by three emerging artists. Technology broadens the boundaries of possibilities within art and design, and ninety two percent of art organizations agree that technology has made art a more participatory experience, which helps to diversify audiences. The series turns each bottle into a surface for new work and gives wider visibility to working creators.
About the Platinum A' Design Award
Lifewtr Series 7 Art Through Technology Packaging is a Platinum A' Design Award winner, an extremely prestigious recognition granted to truly exceptional, elegant, and magnificent designs. Platinum winners are marvels of creation, testaments to the limits of intellectual creativity, and demonstrate the unmatched professionalism and genius of their designers. These designs are expected to be the most renowned works that define the aesthetics of an era, contribute to the well-being of society, and push the boundaries of art, science, design, and technology. Lifewtr Series 7 Art Through Technology Packaging exhibits a transcendent level of excellence and unequivocally makes the world a better place with its advantageous and worthwhile characteristics. Lifewtr Series 7 Art Through Technology Packaging is a Platinum A' Design Award-winning work that triggers desires, inspires, excites, delights, and sparks great joy.
Press Kit
- Unique Properties
- With its seventh series, LIFEWTR sparks inspiration through the exploration of creators working in art and technology. As technology broadens the boundaries of possibilities within art and design, ninety two percent of art organizations agree that technology has made art a more participatory experience, which ultimately helps to diversify audiences. LIFEWTR shines a spotlight on this timely cultural tension and three emerging artists, Sarah Ludy, Zach Lieberman, and Andrew Benson.
- Inspiration
- LIFEWTR is a premium bottled water brand committed to advancing and showcasing sources of creativity. As a brand, LIFEWTR believes that inspiration is as essential to life as water, because it unleashes creative potential. A brand that functions as a cultural catalyst, LIFEWTR upholds its purpose of helping build the careers of working creators today, while inspiring consumers to embrace and redefine creativity as vital to every aspect of society.