Platinum Packaging · 2021
Pepsi Chinas People Daily New Media Beverage
by PepsiCo Design and Innovation
- Platinum A' Design Award 2021 in Packaging
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 442,295
- Verification code 6A1390DC4A · Verify this award
Colors
About Pepsi Chinas People Daily New Media Beverage
Everyday Heroes is a series of commemorative beverage can designs created for Pepsi in collaboration with the New Media division of China's People's Daily. The cans pay tribute to medical staff, workers, volunteers and delivery persons who served their communities on the frontlines during the COVID-19 pandemic. Each design honours a new generation of everyday heroes and expresses gratitude for their daily contributions. The packaging turns a familiar drink container into a simple public message of thanks and shared respect.
About the Platinum A' Design Award
Pepsi Chinas People Daily New Media Beverage is a Platinum A' Design Award winner, an extremely prestigious recognition granted to truly exceptional, elegant, and magnificent designs. Platinum winners are marvels of creation, testaments to the limits of intellectual creativity, and demonstrate the unmatched professionalism and genius of their designers. These designs are expected to be the most renowned works that define the aesthetics of an era, contribute to the well-being of society, and push the boundaries of art, science, design, and technology. Pepsi Chinas People Daily New Media Beverage exhibits a transcendent level of excellence and unequivocally makes the world a better place with its advantageous and worthwhile characteristics. Pepsi Chinas People Daily New Media Beverage is a Platinum A' Design Award-winning work that triggers desires, inspires, excites, delights, and sparks great joy.
Press Kit
- Unique Properties
- Pepsi joined hands with Chinas Peoples Daily New Media to introduce and celebrate a new generation of heroes, the global collective of medical staff, workers, volunteers, and delivery persons who have been fighting on the frontlines of this pandemic every single day. As an homage to them, we launched the Everyday Heroes campaign, a meaningful tribute expressed through commemorative can designs.
- Tags
- Packaging, Beverage
- Inspiration
- COVID-19 has changed the world forever, and altered lives across the globe. Everyone has been affected, but we have also witnessed bold bravery and incredible acts of kindness. At Pepsi, we have been moved by the courageous people showing up, day after day, for their communities. Their spirit of love is deeply inspiring. We wanted to create something that honored them and expressed our sincere gratitude for their contributions.