Silver Packaging · 2020
Follow Me Packaging
by Juntao Liu
- Silver A' Design Award 2020 in Packaging
- CLIENT: Hills Culture Communication
- Estimated Number of Design Views: 22,267
- Verification code BE42AF7E5A · Verify this award
Colors
About Follow Me Packaging
Follow Me is a packaging design for Buddhist vegetarian food. The design addresses young consumers, a group not well served by the traditional packaging usually applied to such products. Only the most essential design elements are kept, so the packaging appears concise, fashionable and approachable. A simple visual language with a Zen character replaces familiar decorative styles and changes common expectations about Buddhist products. Each package measures 80 by 40 by 300 millimetres. The intent is to make vegetarian food more accessible to a younger audience.
About the Silver A' Design Award
Follow Me Packaging is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Follow Me Packaging is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Follow Me Packaging is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Press Kit
- Unique Properties
- The Target Customer Group Of This Product Is Mainly Young People, While The Current Packaging Is Relatively Traditional, And There Is A Mismatch Between The Target Customer Group And The Product. Through Combing The Products, The Designer Only Keeps The Most Essential Design Elements, Making The Products More Concise, Fashionable And Approachable.
- Dimensions & Packaging
- 80mmx40mmx300mm
- Tags
- A, Buddhism B,food
- Inspiration
- This Is A Packaging Design Of Buddhist Vegetarian Food. Through Concise And Zen Visual Language, The Designer Breaks People's Inherent Cognition Of Buddhist Products In The Past And Makes The Products Younger And More Approachable.
- Project Duration
- The project began in xi 'an in June 2018 and was completed in xi 'an in November 2018
